Research On The Reconstruction And Implementation Strategies Of The Performance Appraisal Plan For Marketing Personnel Of CT Gas Equipment Compan

Nowadays,with the increasing level of world economic globalization,the role and influence of science and technology on economic development are becoming more and more obvious,and the market environment for the survival and development of enterprises has undergone dramatic changes.At present,with the fierce competition among enterprises,the level of human resource management has become an important part of the competition among enterprises.More and more enterprise leaders pay more and more attention to the management of enterprise human resources,and have formulated modern talent development strategies.In the human resource management of enterprises,performance appraisal is regarded as the core link by enterprises,and the accuracy of appraisal objectives,the rationality of procedures,the fairness and impartiality of the process and the rationality of the application of results are directly related to the degree of realization of enterprise objectives.Only when enterprises formulate scientific performance appraisal schemes,can employees maximize their working potential.In the end,it will play a huge role in promoting the realization of the strategic objectives of the enterprise and achieve the healthy and sound development of the enterprise.Due to historical reasons,a large part of state-owned enterprises in our country have a fairly low human resources management system,and equalitarianism prevails,which,in a certain process,seriously hampers the enthusiasm of employees.The research object of this paper is CT Gas Equipment Company,which still stays in the traditional personnel management,which has seriously restricted the development of the company,especially the company’s marketing staff.As an important group to bring high efficiency to the enterprise,it becomes more important and urgent to carry out effective human resources management.Therefore,how to do a good job in the performance appraisal of CT gas equipment company marketing personnel is an important part of whether the enterprise can achieve sustainable development.At the beginning of this paper,the purpose and significance of the research background are elaborated.Based on the existing academic conclusions of the academic circles,the domestic research status is summarized,and the main research contents,research methods and ideas of this paper are elaborated.Then it introduces the process of performance,performance appraisal,performance appraisal and the main methods of performance appraisal,which lays a theoretical foundation for the following article.Then it introduces the marketing staff of CT gas equipment company,analyses the current situation of the performance appraisal of the marketing staff of CT gas equipment company,and summarizes the problems existing in the performance appraisal of the marketing staff of CT gas equipment company by questionnaire survey method.On this basis,combing the design principles and ideas of marketing personnel performance appraisal scheme,based on the company’s strategic objectives,the performance appraisal index system of CT gas equipment company’s marketing personnel is designed from four aspects of the balanced scorecard,and the weight of the index is determined by using the analytic hierarchy process,and the performance appraisal standard is designed.Finally,according to the new scheme of performance appraisal for CT gas equipment company’s marketing staff,the preparation before performance appraisal,information collection during performance appraisal,performance feedback and application of performance appraisal results are clarified.In order to ensure the smooth implementation of the Balanced Scorecard in the marketing staff of CT Gas Equipment Company,the safeguard measures are put forward from four aspects of propaganda,system,personnel and culture.It is hoped that through this study,a set of new performance plans can be set up for the marketing staff of CT gas equipment company,which is of great practical significance for attracting and retaining excellent marketing talents of CT gas equipment company,and improving their enthusiasm and enthusiasm for work.