| The architectural decoration is a process of beautifying and space for the internal and external surface of the building.According to the service object,the bu siness model is different,it can generally be divided into two segments into public decoration and home renovation.In the home improvement,with the continuous growth of China’s national income,consumers’ demand for commercial housing and the willingness to upgrade the family decoration consumption,make the new house decoration of the home ameliorate industry,especially the old room transformation However,the conventional home ameliorate industry is opaque,the quality is difficult to guarantee,the user’s experience is poor,so that it has a gene that is transformed by the Internet.At the same time,with the promotion of the national green energy-saving building and the proposal of dual-carbon policies,low-carbon environmentally friendly assembled decoration technology is increasingly mature.The Internet combines with assembled decoration t echnology will jointize the home improvement market to ushered in a new round of development and shuffling.Xinguangcheng Company is a decoration company in Hunan.The main business is the decoration project of local government and enterprises and instituti ons in Hunan Province.By studying the strategic management and strategic transition model,this paper combines the research literature related to Internet hom e improvement and assembly decoration.Analysis of the current status of the newly-forming company,the development status of the Internet home improvement industry,and the development trend of assembled decoration technology.Take Pest,SWOT and other analytics and tools analysis of the internal and external environment of the enterprise,establish a new company’s enterprise development strategy choice,and redefine the mission of the enterprise.Then,the company’s level,business-level and functional levels,and develop specific implementation measures and a series of safeguards,so that the strategy can be successfully advanced and conducive to timely adjustments.With the continuous in-depth of China’s supply side and demand side reform,the domestic circulation and domestic international dual cycles promote the trend of each other.Many traditional architectural decoration companies are facing or upgraded or upgraded,jumping out of the Red Sea of homogenization competition and price war,looking for new developments.How does the Xinguangcheng Company are integrated while maintaining an existing business,and the Internet’s genes and assembled decoration technologies are integrated.In the new home improvement market,they are found in the sense of this research.The strategic transformation idea proposed in this paper and a subsequent set of com plete strategic transformation implementations,I believe that will give a certain inspiration and reference role to decorative enterprises that are confused. |
