Research On The Cultural And Creative Design With The Theme Of "endangered Animal Protection

As human society enters the industrialization era,environmental problems are becoming more and more prominent,and the survival of species is threatened by environmental degradation and ecological damage caused by human activities.Endangered species are growing and the protection of "endangered animals" has been highly valued by the world and China.However,the protection of endangered animals is not only the promotion of biological and environmental protection,but also the real awareness of protection.Creative products are a new way to achieve this.They incorporate a culture into the products and are designed to spread the culture and to be close to people’s daily life,with strong practicality and dissemination.This study takes "endangered animal protection" as the theme,and conducts a series of research on the design practice of cultural and creative products to explore the impact of cultural and creative product development on endangered animal protection.In the first stage,we collected and sorted out relevant literature,analyzed domestic and foreign design cases,and summarized the aspects of "endangered animal protection" cultural and creative design that can be learned and need to be improved.On this basis,we selected Chinese endangered animals as prototypes,explored the connection between animals and human beings,organized the types of endangered animals based on appearance characteristics,endangerment reasons,distribution areas,etc.,explored meaningful cultural value points,and constructed the IP image.On the basis of IP image design,in order to meet different types of needs,the type of cultural and creative products are selected according to people’s living conditions and preferences,and different types of designs are done in a targeted manner.At the same time,in the design of cultural and creative products,we break through the previous forms of expression,integrate interactivity and entertainment through AR technology,increase the content of experience,and enrich the experience of consumers.Through the form of cultural and creative products,we will popularize the knowledge of endangered species for consumers and the public,and guide the public to raise their awareness of endangered species and protection.