Study On The Development Strategy Of Hunan Leopaard Automobile Company

Hunan Leopaard Automobile Company is a state-owned automobile manufacturer with vehicle manufacturing,sales and service capabilities.At present,the domestic automobile industry is in a state of stock market competition.The industrial structure and development mode are quietly undergoing the process of optimization and transformation.How to formulate business development strategies according to industry changes,so that the company can seize the opportunities of industry changes,gain market competition advantages,and become the company’s current Stages focus on tasks.This paper takes Hunan Leopaard Automobile Company as an example to study the development strategy of Hunan Leopard Automobile Company.Firstly,the internal and external environment of Hunan Leopard Automobile Company is analyzed and summarized by using a variety of strategic management theoretical analysis tools such as PEST analysis method and five forces model;The opportunities and threats are comprehensively summarized,and a company-level strategy suitable for Hunan Leopard Motor Company is formulated according to the company’s strategic positioning and goals: the company should adopt an active growth strategy,adhere to market-oriented,relying on the company’s established 2341 business development pattern,promote the "two-wheel" drive of SUV and pickup car business and new energy and smart car business,concentrate superior resources to make special,excellent and strong Cheetah brand,and actively transform from traditional car manufacturers to intelligent and new energy vehicles The service provider is transformed and upgraded,striving to create a "new" Cheetah with a flexible mechanism,perfect system and distinctive brand,and accelerate to become an auto industry group and a technology travel company with international influence;and cultural construction and other aspects to do appropriate safeguards.This article takes Hunan Leopaard Automobile Company as an example to provide guidance for the formulation and optimization of the strategic plan of Guangzhou Shangdong Real Estate Company,design and implement feasible safeguard measures,so as to help the company improve its competitiveness in the industry,promote the company to become bigger and stronger,and in To a certain extent,it will help to provide a realistic reference for the strategy formulation of other domestic auto brands.