Research On The Development Strategies For HH Company

As a capital and technology-intensive industry,shipping industry plays an important role in China’s logistics industry.The shipping industry takes an average of2-3 years to build a new ship,but the average service life of a new ship is as long as 25 years,which determines the industry capacity can’t enter in the short term,in the medium and long term even more unable to go out,small supply changes in the industry so that the supply-demand relationship fluctuations,ultimately led to a sharp.The development of shipping enterprises is influenced by policy and environment factors because of its special industry attribute,the COVID-19 has a severe impact on global trade,and the Delta causes a new round of disease,which brings risks to global economic recovery.OPEC policy changes,the United States sanctions,Russia-Ukraine conflict and other fuel prices caused by volatility,“Double-carbon” target to intensify the pressure on fuel costs in the shipping industry,prompting enterprises to speed up the transformation and upgrading.In the face of the uncertainty of the development of the market economy,the fierce competition in the industry and the challenges of the enterprises’ Own Survival and development,HH Company,as a small and medium-sized state-owned shipping enterprise with a history of more than 30 years,it is of practical significance to study its business development and strategy.This paper uses PEST,Porter’s Five Forces,Porter’s Value Chain,SWOT and other models as theoretical analysis tools to deeply analyze the external environment and internal conditions faced by HH Company,so as to find the opportunities,threats,advantages and disadvantages of the company.On this basis,strategic change planning and selection for the company,to determine the implementation of strategic improvement proposals.Clarify the development direction of the company,that is,the company should implement SO growth strategy,business level,focus on the main business of product oil transportation,through optimizing the allocation of resources,widening financing channels,expanding the scale of chemical capacity,adjusting the structure of capacity,customer-centered,optimize the service system,improve the service quality,so that the company has sustained operating profits,to achieve diversification and sustainable development.To ensure the realization of strategic objectives,the company also needs to restructure its organizational structure,allocate resources rationally,promote the construction of the company’s system,ensure the company’s operation in accordance with the law and regulations,firmly advance the construction of the onshore team,and establish a talent development mechanism.At the same time,it is necessary to strengthen the application of ship information management,innovate the means of ship safety management,improve safety management,strictly control the cost,reduce the operating cost,change the idea,inherit the excellent management culture,and enhance the cohesion and fighting ability of the team,promote high quality development of the company.To study the oil transportation business and development strategy of HH Company,clarify the competitive strategy of the company’s business development,enable the company to further integrate and optimize existing resources,provide basis for the company’s development,ensure the improvement of the company’s business performance,and obtain stable operating profits.At the same time,through the study of HH Company,which is a typical offshore oil transportation enterprise,in-depth discussion of its development strategy is of certain guidance and reference significance to other small and medium-sized shipping enterprises.