Research On The Choice Of Enterprise Competitive Strategy Of ZYTG Group

With the rapid economic development,the position of the construction industry in the economic development has gradually increased.Especially after the housing system has transformed from welfare housing to housing monetization and commercialization,the construction industry has developed into a pillar industry of the national economy.The healthy and stable development of the construction industry not only affects the living and working of the urban residents,but also involves the key elements of the sustainable development of the national economy.Under the current economic situation,the construction industry has a vast market opportunity.At the same time,construction companies are also facing huge operational risks: On the one hand,the real estate market has a lot of supply and sales,it is very prosperous,and the housing conditions of urban residents continue to improve.On the other hand,the overheated market has caused an increase in speculators.As a result,the government has continuously introduced policies to regulate house prices.With the increase in the cost of land,the profits of construction companies have been greatly reduced,and financial risks have increased.How to maintain competitiveness and take root in the market under the severe market environment of internal and external problems is a problem that every enterprise in the construction industry is constantly exploring.Therefore,the choice of competitive strategy has gradually risen in the management of enterprises,and it has been paid more and more attention by business managers.The development direction of the company’s business and the selection of projects from the specific operational level are inseparable from the corporate competition strategy.At the current stage,large-scale engineering enterprises have internal management problems arising from the continuous development and expansion of enterprises,and they also face competition from domestic counterparts and foreign companies.Today’s society is an information-based society.Most enterprise managements are applied to information management technologies and methods.The competitive strategy of enterprises can also be supplemented by modern information-based competitive intelligence systems.Through information channels such as organizational networks,human networks,and information networks,enterprises can collect competitive intelligence for scientific analysis and help decision makers formulate competitive strategies.This thesis summarizes and analyzes several methods for building companies’ competitive strategy choices,and puts forward the application of enterprise competitive intelligence system in the process of competition information collection and processing.Based on this,the company will make strategic choices.In terms of case analysis,combining the ZYTG Group’s business characteristics and management model,based on the relevant technologies and theories of competitive intelligence systems,the establishment of the enterprise competitive intelligence system and its framework were studied to provide key information for the company’s competitive strategy formulation.