| Since 2015,mango TV began to promote IPTV + services,and "Broadcast" strategy to quickly capture the market,the video sector,the number of users of its IPTV service to grow rapidly.But the current mango TV IPTV service,content output is single,audience group solidify,lack of new user growth point,terminal consumption stable growth of direct revenue source is difficult.In view of this,mango TVs IPTV business development strategy needs to be optimized.Through the market analysis,Mango TVs IPTV service superiority is relatively prominent,the market prospect is broad.Therefore,according to the integrated development of its business,it should adopt SO strategy(growth strategy),choose moderate and differential strategy,give full play to the advantages of various resources,combine the domestic market opportunity,and consolidate its customer base by optimizing content supply,optimizing the audience of Mango TVs IPTV service and the mode of cooperation with operators.According to SO strategy(growth strategy),in the specific optimization measures,in the marketing channels,pricing,industry chain expansion.In order to deepen the design,the organization structure,the talented person construction,the brand promotion and the technical innovation four dimensional safeguard measures.The research structure can be effectively applied to the development strategy and various improvement measures of mango TV’s IPTV business,and can effectively realize the better development of mango TV’s IPTV business and achieve the goal of strategic development.It also provides a valuable reference for the IPTV business of other Internet video enterprises. |
