Research On The Optimization Of Smart Campus Business Development Of Chucai Company

With the increasing development and application of emerging digital technologies such as big data,the Io T,AI and blockchain,informatization has penetrated into culture,economy,society and education and become the core competitiveness of economic and social development in the new era.Educational informatization is an important symbol of a country’s educational modernization level.What new opportunities and challenges are facing the education industry in the construction and development of smart education to meet the major needs of smart education in China? Under the background of education informationization 2.0,what digital transformation and strategic adjustment measures should enterprises take?Answering the above questions has important theoretical and practical significance for promoting the development of wisdom education.Therefore,this study takes Chucai Company,a representative enterprise in the education informatization industry,as a case to conduct in-depth research on the above problems,in order to provide implications for the development of the education industry.First,based on Porter’s Five Forces model,PEST,SWOT and other analytical tools as well as corporate strategy and digital transformation theory,the research comprehensively analyzes the external education informatization environment and internal conditions faced by Chucai Company,and summarizes the company’s opportunities and threats faced for further development.Second,through questionnaire survey,smart campus construction data and student performance data collection,the demand and satisfaction of smart campus users are analyzed in detail,and the problems existing in the development of smart campus construction business of Chucai Company are put forward.Third,the strategic objectives and positioning of Chucai Smart campus business development are proposed,the business scope and market positioning are clarified,and strategic measures such as business layout optimization,business model adjustment,marketing strategy upgrading,sales management innovation and business process standardization are put forward.Finally,in order to ensure the implementation of the development strategy,four supporting measures such as organizational structure,capital management,operation management,and human resources are put forward.