Research On Development Strategy Of QF International Heavy Industry Qingdao Co.,LTD

In the current market economy development environment,enterprise strategic management is an important part of the enterprise development process,which is related to the long-term,sustainable and high-quality development of enterprises in the future.Nowadays,agriculture in our country has entered a very important stage,and also a period of transformation and opportunity for the development of agricultural machinery enterprises.In the future,intelligent and complex agricultural machinery products have broad prospects for development.How to seize the opportunities in the transformation and formulate enterprise development strategies that meet the characteristics of agricultural machinery enterprises is particularly important.This paper closely combines the actual situation of QF International Heavy Industry Qingdao Co.,Ltd.,analyzes the development status and current development strategy of QF International Heavy Industry Qingdao Co.,Ltd.,and systematically analyzes the company’s own strengths and weaknesses,opportunities and threats,so as to formulate appropriate development strategies for it and ensure its smooth implementation.This paper follows the research idea of "combing the status quo-analyzing problems-putting forward strategies-ensuring implementation".After analyzing the current strategy of QF International Heavy Industry Qingdao Co.,Ltd.,it is believed that the current development strategy positioning of QF International Heavy Industry Qingdao Co.,Ltd.is unclear,the development strategy objectives are not quantified,and the development strategy measures are not perfect.Based on the macro environment analysis,industry competition analysis and SWOT analysis,and in accordance with the principles of compliance with policies and regulations,coordinated development and progress,participation in market competition,and strategic consensus promotion,QF International Heavy Industry Qingdao Co.,Ltd.should base itself on the new development stage,adhere to the new development concept,actively integrate into the international and domestic dual cycle new development pattern,and strive to be a domestic first-class high-end agricultural machinery production base.QF International Heavy Industry Qingdao Co.,Ltd.should adhere to the business philosophy of "creating value for the society,creating benefits for customers,creating benefits for employees,and creating benefits for shareholders",base itself on the domestic market,expand export trade,constantly develop new products in the development,gradually expand the investment scale,and become a truly excellent agricultural machinery production enterprise,so as to make the enterprise stronger and larger,and stand in the forest of strong players in the same industry.Based on this,QF International Heavy Industry Qingdao Co.,Ltd.should take SO as the first choice for future development.From the perspective of overall strategy,it should promote the vertical integration growth strategy and implement the coordinated development system of the whole industry chain and all elements;In terms of functional strategy,we should focus on promoting product innovation strategy,market development strategy,customer service strategy and human resources strategy.On this basis,QF International Heavy Industry Qingdao Co.,Ltd.should optimize its organizational structure,strengthen talent support,pay attention to safety and environmental protection,strengthen risk management and control,and deeply plant its corporate culture to promote a more sustainable and high-quality future development of QF International Heavy Industry Qingdao Co.,Ltd.