Research On The Competitive Strategy Of Rong Bang Sheet Metal Manufacturing Limited Liability Company

Sheet metal processing is widely used and closely related to many industries.Today,when science and technology promote economic development,the sheet metal processing industry must introduce advanced technology,invest in advanced equipment,constantly develop new processes,and develop in the direction of mechanization and automation,so as to keep up with the trend of the times and promote the further development of sheet metal processing.With the rapid economic development,the traditional technology and process of sheet metal processing are increasingly difficult to adapt to the new market environment.It is urgent to improve the processing technology and expand the processing scale.As a small and medium-sized enterprise in the Pearl River Delta region,Rongbang Sheet Metal Manufacturing Co.,Ltd.is also facing the problems of fierce industry competition,weak profitability and insufficient capital turnover.In this context,Rongbang Sheet Metal Processing and Manufacturing Co.,Ltd.is eager to formulate appropriate competition strategies.Based on the actual situation of Rongbang Sheet Metal and the theory of competition strategy,this paper first analyzes the external macro environment that affects the development of the enterprise through PEST analysis,then analyzes the industrial competition structure and challenges that affect the enterprise through Porter’s Five Forces Model,and then analyzes the main competitors of the enterprise through CPM matrix;Next,determine the strength of the enterprise’s internal competitiveness through the IFE matrix.Finally,analyze the company’s internal strengths,weaknesses and external opportunities and threats through the SWOT analysis method.After the formation of alternative strategies,use the QSPM analysis matrix and comprehensively consider the internal and external factors of Rongbang,and choose the travel alienation strategy among the two kinds of competitive strategies(cost leadership strategy,differentiation strategy),which is more suitable for the current situation of Rongbang Sheet Metal.The differentiation strategy adopted for Rongbang mainly includes service differentiation,brand differentiation,marketing differentiation and management mode differentiation,and then guarantees the implementation of the competitive strategy of Rongbang Sheet Metal from three aspects: organization and human resources,culture and system,finance and resources.This paper studies the competitive strategy of Rongbang Sheet Metal Company,which can not only enhance the core competitiveness of enterprises,but also provide some reference value and reference for small and medium-sized manufacturing and processing enterprises.