Research On Development Strategy Of LS Battery Company

On October 20,2020,the "New Energy Automobile Industry Development Plan(2021-2035)" issued by The General Office of the State Council proposed that the development of new energy vehicles is the only way for China to move from an automobile power to an automobile power,and is a strategic measure to deal with climate change and promote green development.At the same time,the new energy industry has become an important strategic emerging industry in China.Therefore,the lithium-ion power battery industry,as a key link in the new energy industry chain,is of great significance to the development strategy research of its related enterprises.This paper selects LS Battery Company as the research object,studies its enterprise development status,and puts forward development strategy suggestions.As a veteran army in the lithium-ion power battery industry and the only central enterprise new energy battery company,the selected object is representative.This paper combines enterprise strategic management theory analysis tools and research trends of power battery industry,obtains relevant information through data collection,interviews and other forms,and comprehensively analyzes the development status of LS Battery Company.First,the macro-environment and external competition structure of the company are analyzed by PEST analysis tool and Porter’s Five forces model.Secondly,the internal environment of LS Battery Company is analyzed from two dimensions of enterprise resources and enterprise capabilities.Furthermore,combined with the development status of the company,the advantages,disadvantages,opportunities and threats reflected in the internal and external environment of the company are summarized,and a variety of alternative development strategies are planned by using SWOT tools.In addition,the development strategies suitable for LS Battery Company are formulated by combining the actual vision and strategic goals of the company:Accelerate industrial distribution,Segment customer market,Expand research and development strength,Ensure supply chain security.Finally,based on the development strategy of LS Battery Company,the corresponding strategic safeguard measures are proposed to help the stable and effective implementation of the enterprise development strategy and help the enterprise development.The strategic planning of LS Battery Company made in this paper not only supports its development,but also brings a certain degree of reference significance and value for the development of other power battery enterprises.