Research On The Application Of Ming And Qing Fish-shaped Decoration In Cultural And Crea Tive Product Design

In the context of the new era,more and more excellent traditional cultures are continuously inherited and developed relying on cultural and creative products,shouldering the important task of enhancing the development of national cultural soft power.Fish-shaped decorations are one of the most representative auspicious decorations in the Ming and Qing Dynasties,it is rich in distinctive ethnic characteristics and profound cultural and artistic value.In order to expand the design ideas of cultural and creative products with traditional cultural characteristics,the application of Ming and Qing fish-shaped decoration in cultural and creative products is the research object.The research content of this paper is as follows.Starting from the characteristics and cultural connotations of Ming and Qing fish-shaped decoration,explore the historical evolution of Ming and Qing fish-shaped decoration,analyze the characteristics of f Ming and Qing fish-shaped decoration on different carriers,and sort out the characteristics of Ming and Qing fish-shaped decoration.Cultural connotation,and a comprehensive elaboration of its symbolic meaning;Analyze existing cases,conduct questionnaire surveys on consumer groups,summarize the results of the previous two surveys,and make design positioning for cultural and creative products with Ming and Qing fish-shaped decoration;propose that the design of cultural and creative products with Ming and Qing fish-shaped decoration should follow cultural The principles of uniqueness,aesthetics,practicality and innovation;design from three aspects: simplification and reconstruction of patterns,reference and reconstruction of colors,and extraction of cultural meanings,to clarify the design ideas of cultural and creative products with fish-shaped patterns in Ming and Qing Dynasties;Based on the visual design practice of cultural and creative products with Ming and Qing fish-shaped decoration,extract the elements of fish-shaped patterns in Ming and Qing Dynasties,and complete the design of the main visual scheme.Based on the basic design work,apply the Ming and Qing fish-shaped decoration to All kinds of cultural and creative products are being designed.