Yangjiabu New Year Painting Cultural And Creative Product Design From The Perspective Of Cultural Genes

Yangjiabu woodblock New Year paintings are treasures in China’s intangible cultural heritage,and the rapid development of industrialization has made Yangjiabu The development of woodblock New Year paintings faces enormous challenges,and how to protect and inherit Yangjiabu woodblock New Year paintings is a concern for many people.In order to revitalize Yangjiabu New Year paintings,we need to inject new creative genes into their original inheritance genes to adapt to the needs of the times and allow Yangjiabu New Year paintings to continue and develop.The article is mainly divided into five parts for elaboration.The first part is the introduction,which mainly elaborates on the research topic Research background and current situation,as well as preliminary preparation for the research topic.Chapter 2is about the relevant theories of Yangjiabu woodblock New Year paintings Studied the artistic characteristics of Yangjiabu woodblock New Year paintings and adjusted the current situation of Yangjiabu woodblock New Year cultural and creative products Research and analysis.The third chapter is about the theory of cultural genes,which provides an accurate review and analysis of cultural genes,And classify dominant and recessive genes.Chapter 4 is the design strategy for Yangjiabu woodblock New Year pictures,cultural and creative products Omitted.Based on the research situation and starting from reality,position the design principles and methods,and compare similar articles Create a case study of the product and ultimately determine the positioning of the design audience,carrier,material,etc.Chapter 5 is about the Yang family Design and practice of cultural and creative products for Yangjiabu woodblock New Year paintings,designing cultural and creative products that conform to the cultural genes of Yangjiabu woodblock New Year paintings Product.This paper takes Yangjiabu woodblock New Year paintings as the research object,and takes cultural genes as the entry point to study Yangjiabu woodblock Sort out the cultural genes of the New Year prints,extract their dominant and recessive genes,and use modern design techniques for design transformation.In the research,new ideas and methods were proposed for the design of Yangjiabu woodblock New Year cultural and creative products,and these methods were applied to later design practices to achieve the integration of traditional and modern aesthetics,allowing the cultural genes of Yangjiabu woodblock New Year paintings to be continued in modern cultural and creative products.