Research On Digital Cultural Creation Design Of Luoshen Image Based On Narrative Theory

In June 2021,the image of the traditional Luoshen appeared in the program "Luoshen Water Ode" of Henan Satellite TV.The graceful body of the dancers appeared in the public eye with the appearance of "Pina Pina,like a wandering dragon".Water dance combined with digital technology to bring audiences unexpected visual experience,excellent traditional culture combined with current digital media technology to explore a new development path,to provide reliable support for the realization of cultural confidence.Narrative design originates from the development of the field of narratology.The main content of narrative design is to let the product produce narrative and tell a story,which coincides with the narrative image of the Luo God.Excellent traditional culture is integrated into the process of digital cultural design and development through storytelling,providing an effective path for the development of digital cultural design of the image of the Goddess of Luo,so that users can understand the cultural connotation of the traditional image of the goddess of Luo through digital cultural creation,and finally achieve the purpose of cultural propaganda.The research content of this topic is mainly based on the image of Roselle as the starting point,the narrative theory as the design support,through the combination of digital creative design,to enrich the development of the current traditional character image in digital creative products.This topic is divided into five parts to study the digital creative design of Roselle image under the narrative theory.The first part is to determine the research background,determine the basic direction based on the research status at home and abroad,and lay a framework for the research writing of the subject.The second part is the integration of basic theories and related concepts,starting from theories and related concepts to theoretical guidance in the field of cultural and creative design,analyzing and explaining the feasibility of using narrative theory to guide digital cultural and creative design.The third part mainly summarizes the artistic characteristics of the narrative image of Rossi in the past dynasties,and analyzes the features of Rossi’s face,hair accessories and body clothes in the "Rossi drawings" in the past dynasties to prepare for the practical design of Rossi’s IP image below.The fourth part is the narrative analysis of the Luo God image digital literary creation,and the analysis of related narrative literary creation cases,to provide a reliable basis for the following cultural design practice;In the fifth part,based on the summarized principles and methods,combined with the questionnaire survey of target users,the IP image of Luoshen is designed to expand its derivative image and cultural and creative interaction practice.Based on the narrative background of Roselle,this research will analyze and sort out the relatively simple image of Roselle in the past,design the narrative image of Roselle that meets the modern aesthetic of youth,combine the image of Roselle with digital cultural and creative design in the way of storytelling,design the IP image and related role extension design,and add cultural and creative interactive links to promote the development of Roselle cultural communication.Build interactive links between design and excellent traditional culture.