| As an important part of the cultural composition of Jiaodong Peninsula,the evolution and development of traditional fishing gear not only reflects the development of productive forces and the iteration and renewal of technology in Jiaodong Peninsula since ancient times,but also embodies the wisdom crystallization of countless working people.It has rich historical and cultural value,high artistic value and simple scientific principle.From the initial manual labor to the mechanized production during the Industrial Revolution,and then to modern automated production,more and more traditional fishing gear is gradually replaced by automatic machinery.However,the creation thought,cultural connotation and natural survival rule contained in the traditional fishing gear of Jiaodong Peninsula have far-reaching significance and research value across time and region.At present,the development and research of traditional fishing gear in Jiaodong Peninsula in terms of material,shape,structure and function appear the phenomenon of stage stagnation or relative solidification.The protection form is relatively single,and no one inherits and develops it.How to inherit,develop and innovate the traditional fishing gear of Jiaodong Peninsula with modern design method and expression form is the primary task we are facing at present.Based on the field investigation of the historical evolution and natural conditions of Jiaodong Peninsula,this paper firstly collected,sorted out and summarized the information of traditional fishing gear in Jiaodong Peninsula,summarized the characteristics of traditional fishing gear,and analyzed the research value of traditional fishing gear.Then,through literature search,questionnaire survey,user interview and other forms of research,By analyzing the current situation of traditional fishing gear and the market development law of cultural and creative products,the results show that there is a certain market demand and development space in the cultural and creative industry of Jiaodong Peninsula traditional fishing gear,which provides the necessary market basis and market positioning for the design and research of traditional fishing gear cultural and creative products of Jiaodong Peninsula.Secondly,the author extracted the design culture gene of Jiaodong Peninsula traditional fishing gear,highlighting the harmonious relationship between man and nature,and combined with the application principles and design advantages of cultural and creative products,put forward relatively perfect application strategies and methods;Finally,taking the traditional fishing gear of Jiaodong Peninsula as the design prototype,the author demonstrates the cultural creation products of the traditional fishing gear of Jiaodong Peninsula,and verifies that the traditional fishing gear of Jiaodong Peninsula has the value and significance of cultural communication under the modern design translation.In short,the design of cultural creative products of Jiaodong Peninsula traditional fishing gear not only promotes the development and dissemination of the cultural connotation of traditional fishing gear and the creation wisdom,but also enriches the form and content of cultural communication of traditional tools. |