An Investigation And Analysis Of Willingness On The Peasant Households’ Participation Of Forestry Isurance Of Forestry Property In Shandong Province

Forest is a total ecosystem,in the forest biome,mainly woody plants,in addition to animals,microorganisms and soil.Forests have ecological,social and economic benefits.Although forest plays an important role in the national economy,it is often affected by natural and man-made disasters because of its open-air operation,resulting in a high risk factor of forestry.In 2020,2345 forest fires occurred in China.These serious forest fires have aroused wide concern and discussion from all walks of life.Forestry production urgently needs effective high-risk transfer methods to help quickly recover post-disaster production,make up for losses caused by forestry disasters to the maximum extent,and ensure continuity and stability of forestry production.In recent years,the Party Committee and provincial government of Shandong province attach great importance to the construction of land greening and improve the level of land greening through afforestation.According to all kinds of data released recently,it can be found that the forest area of Shandong province is 42.525 million mu,the forest coverage rate is 18.24%,the forest stock is 130 million cubic meters,and 17 national forest cities have been built,ranking second in the country.Shandong’s income is based on the development of agriculture and forestry,and the government plays an important role in protecting the development of forestry.However,in fact,there are not many studies on this aspect in the academic industry.Despite the rapid development of forestry in Shandong Province,the local theoretical basis is not enough.Therefore,in order to put forward the proposal of shandong province forest insurance development.In shandong province in this paper,the selection of 350 forest forest insurance purchase intention,through the relevant theoretical basis on forest insurance and related concepts,understand the status of the forestry development in shandong province based on the actual investigation and the status quo of the development of forest insurance,respectively from the Lin family,insurance companies and the government’s point of analysis of the influencing factors of Lin family buy insurance demand.Questionnaire was issued to understand farmers’ basic characteristics,risk cognition,insurance cognition and publicity channels in detail.Logistic model analysis showed that the number of household labor force,whether foresters participated in forestry training,planting years,woodland area,household total income and other factors had a significant impact on the purchasing intention of foresters.Finally,this article from the perspective of insurance companies,government and society on the purchase intention of forest is put forward to build a multi-level,wide coverage,high security of forest insurance system,perfecting the forest insurance business model,realize the effective supply of forest insurance,further improve the quality of forest insurance services at the grass-roots level,improve forest ginseng protect enthusiasm,In order to promote the sustainable and healthy development of shandong province’s forest insurance.