Research On The Influence Of The Experience Value Of Forest Recreation Base On Tourists’ Re-Entry Behavior

In 2019,four national ministries and commissions jointly issued "Opinions on Promoting the Development of Forest Recreation Industry",pointing out that the construction and development of forest recreation bases should be accelerated.Rapid development has led to a serious phenomenon of product homogenization problem,and forest recreation bases providing quality experience has become the key to win the favor of tourists.With the deterioration of living environment and the increase of life pressure,people are eager to get closer to nature and adjust themselves,and they are more willing to go to tourist places with good experience,so it is necessary to improve the experience of forest recreation base tourists.Therefore,analyzing the influence of tourism experience of forest recreation base on tourists’ re-march behavior is the key to promote the high-quality development of this base.This study intends to investigate the influence of tourism experience in forest recreation bases on tourists’ re-entry behavior.A combination of qualitative and quantitative research methods is used,with interview texts as the qualitative analysis data source and field research data as the quantitative analysis data source.To enrich and supplement the relevant theoretical research,and to provide suggestions and decision support for forest recreation bases in terms of creating quality experiences and improving tourists’ re-entry behavior.The research findings show that(1)the tourism experience of forest recreation bases can be divided into three dimensions: the original forest landscape,the original forest ecological environment,and the facilities and services of forest recreation bases.Among these dimensions,tourists’ experience of the original forest ecological environment performs the best,which is consistent with the principle of insisting on the excellent ecological environment when selecting sites for forest recreation bases in China.(2)The tourism experience of forest recreation base has a significant positive influence on tourists’ re-marching behavior,among which the strongest influence is on the experience of forest original ecological environment,followed by the experience of forest recreation base facilities and services,and the weakest influence is on the experience of forest original ecological landscape,which concludes that tourists have an urgent demand for excellent ecological environment and diversified recreation activities.(3)The experience of forest original ecological environment can influence the behavior of re-marching through tourists’ psychological well-being,which confirms the importance of ecological environment quality of forest recreation base for tourists.(4)The level of visitors’ self-health assessment can moderate the relationship between the facilities and service experience of forest recreation base and visitors’ remobilization behavior.Specifically,the higher the level of visitors’ self-health assessment,the lower the influence of forest recreation base facilities and service experience on visitors’ remobilization behavior.Policy Suggestions:(1)Construct a regulatory system for the quality of the ecological environment.(2)Restore the original ecological aesthetics of the original base.(3)Simultaneous optimization of software and hardware.(4)Innovation of recreation tourism projects.(5)Track the advanced experience of the industry.(6)Focus on the needs of micro-groups.