Research On The Defamiliarization Expression Of The Cultural Relics And Museum New Media Documentary How To Explain This Painting

In the context of an increasingly diverse documentary landscape,with continuous promotion from national policies and improving cultural literacy among the public in the new media era,how to explore the cultural function and achieve optimal dissemination has become a top priority in current documentary production.This is especially true for new media documentaries in the cultural and artistic field,which heavily rely on internet platforms.In order to meet the demands of new media users for novelty and diversity,creators need to find unique approaches to achieve success.In2020,Tencent Video released a new media documentary titled How to Explain This Painting,which used unfamiliar expressions and departed from previous textual experiences to extract the "truth,essence,and sentiment" from famous paintings,shaping a new model distinct from traditional cultural and artistic documentaries that aligns with the aesthetic pursuits of target audiences and achieves good Defamiliarization effects.This article employs the theory of Defamiliarization and integrates it into the study of the new media documentary How to Explain This Painting in the cultural relics and museum field.Firstly,the article clarifies the concept and connotation of Defamiliarization,the development of cultural and artistic documentaries,and establishes the premise and method of Defamiliarization expression.Secondly,the article analyzes the individualized audio-visual elements and peculiar narrative structure of the program by taking "creative deformation" as the starting point.Thirdly,it explores the aesthetic function realized by the Defamiliarization expression in How to Explain This Painting.Finally,it discusses the practical significance and shortcomings of Defamiliarization expression in the program and draws useful insights.Defamiliarization and artistic creation are interdependent and mutually reinforcing,providing a source of power for continuous advancement in the arts.It also provides guidance on how audiovisual works can break free from traditional molds and revitalize themselves in the new media era.How to Explain This Painting is a typical example of Defamiliarization in Chinese new media cultural relics and museum documentaries.The attention and positive reviews it has garnered have promoted the diverse development and theoretical innovation of new media documentaries,cultural cultivation of production platforms,and increased acceptance of cultural and artistic documentaries among audiences.However,it also faces issues such as superficial content and an imbalance between entertainment and cultural elements.This article explores the Defamiliarization expression in How to Explain This Painting to provide references for similar programs to overcome rigid modes and pioneer innovative approaches.