The Presentation And Dissemination Of City Image In The Creation Of Intangible Cultural Heritage Documentary

Intangible cultural heritage is the crystallization of the wisdom of a country and a nation.It not only witnesses the historical track of the development of human civilization,but also plays an important role in reflecting the diversity of ethnic regional culture.City image is people’s comprehensive impression of a city,which is the concentrated embodiment of a city’s politics,economy and culture.As the product of regional culture,intangible cultural heritage is the source of a city’s cultural heritage.As an art form that arouses people’s thinking through real record and objective presentation,documentary is an important way to spread intangible cultural heritage.In the process of creating the intangible cultural heritage documentary,the vision is concentrated on the regional intangible cultural heritage,which can effectively spread the intangible cultural heritage and at the same time bring certain influence on the dissemination of the city image.This paper selects the national intangible cultural heritage "Weifang Kite" as the main object of research.Meanwhile,the author analyzes the spread of urban image in the intangible cultural heritage documentary by studying many outstanding domestic intangible cultural heritage documentaries and combining with his graduation work "When Taking Advantage of the East Wind".In this study,the author chooses case analysis method,literature research method and character interview method as the main research methods to explore the feasibility of shaping and spreading urban image in the creation of intangible cultural heritage documentary.This study is mainly divided into the following parts.First,it is a comprehensive overview of the research background,research significance,research status at home and abroad,research methods and research innovations.Second,it expounds the related concepts of intangible cultural heritage documentary and urban image,analyzes the connection between the two,and puts forward the creation idea of the graduation work "When Taking Advantage of the East Wind".Thirdly,it analyzes the current market of intangible cultural heritage documentaries,focuses on the connection between intangible cultural heritage documentaries and urban image,and explores the existing problems of intangible cultural heritage documentaries in disseminating urban image.Fourthly,from the three aspects of theme creation,narrative strategy and audio-visual expression,it analyzes how to give play to the function of intangible cultural heritage documentary in spreading city image.Finally,the author combined with his graduation work "When Taking Advantage of the East Wind" to discuss the experience and shortcomings in the creation process of intangible cultural heritage documentary.