The Research On Cultural And Creative Food Product Design In Museum From An Experience Perspective

In 2014,Suzhou Museum launched the secret porcelain lotus bowl cookies,officially opening the curtain of museum food creation development.Due to the unique shape and novel form,the food creations were loved by museum visitors.However,doubts emerged.Some museums have launched food creations with single creativity and lack of connotation.This study will intervene from the perspective of experience to explore the connection point between museum experience and food culture and creativity,and provide ideas and strategies to improve the quality of food culture and creativity development.This study takes the EEI model of experience design proposed by Xin Xiangyang and museum visitor experience model of museologist John Falk as the theoretical basis,and incorporates food cultural creation development into the whole visiting experience.Various research methods such as case studies,literature studies,questionnaires and interviews,and field research are used.The current state of development at home and abroad was fully investigated,the experience needs were deeply understood,and the problems in the current stage of development were summarized.According to EEI experience design model and audience experience model,the experience model of museum food culture and creativity is proposed.According to the model,development strategies including user profiling,product positioning and product line planning are proposed.The user profiles of three types of museum visitors,namely experience-seeking,exploration and guided tours,are proposed,and the development positioning of education,uniqueness,memorialization and scenario is proposed.The product line planning is completed with the theme of classic collection images,extended exhibitions and knowledge popularization as the goal,and interactive experience and audience participation as the breakthrough.The model and strategy proposed in this study clarify the experience journey of museum food and provide a more complete and profound food experience for the audience.It provides empirical data and theoretical interventions for the development of museum food culture and creativity,and helps to improve the development level of museum food culture and creativity and realize the value-added of museum brand.