| Rural prosperity leads to national prosperity,and cultural prosperity leads to rural prosperity.For a long time,due to the constraints of the urban-rural dual structure,rural areas have not only defaulted on infrastructure investment,but also experienced long-term deficits in the supply of public cultural services.Since the 18 th National Congress of the Communist Party of China,the Party and government have attached great importance to cultural construction,placing it in the same position as economic,political,social,and ecological civilization construction.The current supply system of rural public cultural services in China,due to its public welfare and positive externality,township governments inevitably become the main supply body.However,as the main supply body,township governments also have their own defects and limitations.The participation rate of farmers is low,and they have no voice in the supply of public cultural services.The township governments’ "brainteaser" decisions easily lead to the supply of public cultural services that cannot meet the needs of farmers.This article draws inspiration from the American Customer Satisfaction Model Index(ACSI),based on public product theory and customer satisfaction theory,uses literature research,questionnaire survey,econometric analysis,and combines reality to make model assumptions.Then construct an indicator system,design a survey questionnaire,and collect relevant information through on-site visits.Further use SPSS27 and AMOS28 to test reliability and validity,analyze survey results,test differences,and validate the satisfaction model and hypothesis of public cultural service supply.This will provide support for the analysis of the conclusion and policy recommendations,and provide reference for the government to make up for the shortcomings and optimize the supply of public cultural services.Research has found that:(1)public expectations have a positive correlation with perceived quality;Public expectations have a positive correlation with public satisfaction;Perceived quality has a positive correlation with public satisfaction;Public satisfaction has a positive correlation with public loyalty.(2)The venue environment in J Township is good,but there is still room for improvement in the construction of venue facilities,the development of cultural service activities,and the level of convenience;There are differences in the satisfaction of rural residents of different genders with public cultural services provided by the government.Men’s evaluations are slightly higher than women’s,and the higher the education level,the higher the satisfaction with public cultural services.The lower the education level,the lower the satisfaction with public cultural services;Civil servants,public institutions,enterprise employees,and retirees who have relatively stable work experience higher satisfaction with public cultural services compared to farmers,students,and migrant workers;From the perspective of income level,the higher the income,the higher the satisfaction with the supply of government public cultural services.The lower the income level,the lower the satisfaction with government public cultural services.Research suggestions:(1)Improve the construction of rural public cultural service infrastructure;(2)Improve the utilization rate of infrastructure;(3)Enrich the content and quality of cultural activities;(4)Improve the convenience of using cultural facilities;(5)Equipped with personalized service facilities;(6)Increase publicity efforts on the supply of rural public cultural services;(7)Ensure the fairness and impartiality of public cultural services;(8)Reasonably setting the opening hours of public cultural service facilities;(9)Realize diversification of supply entities. |
