Research On The Integrated Development Of Ice And Snow Tourism And Cultural Industries In Mudanjiang Cit

In order to break through the bottleneck of development,all the industries in modern society are actively exploring the integrated development of industries and realizing the sustainable and healthy development of industries.More importantly,Mudanjiang should seize this opportunity to integrate its snow and ice tourism industry with the cultural industry,improve the competitiveness of the snow and ice tourism industry with the help of the development of the cultural industry,and promote the sustainability and comprehensiveness of the development of the two industries.In this context,this study will start from the perspective of industrial integration,take Mudanjiang City as an example,and conduct relevant research on the integrated development of snow and ice tourism industry and cultural industry in Mudanjiang City.Firstly,the development status of the snow and ice tourism industry and cultural industry of the city were sorted out.Understand the resources and industrial base of these two industries,and analyze their favorable conditions and unfavorable factors.Secondly,it analyzes the macro-environment of the integrated development of the snow and ice tourism industry and the cultural industry in Mudanjiang City with PEST four elements,and discusses the micro-environment with the help of each dynamic element in the industrial power model.Then,Mudanjiang City snow and ice tourism industry and cultural industry integration status.Thirdly,it mainly calculates the integration degree of snow and ice tourism industry and cultural industry in Mudanjiang City.It mainly selects the relevant data of the development of snow and ice tourism industry and cultural industry in Mudanjiang City from 2017 to 2021,establishes the coupling coordination degree model,and makes relevant calculation to analyze the problems existing in the integration process of the two industries.Finally,based on the previous analysis of the development reality of the two major industries,the analysis of the integration power of the four major factors of PEST in the macro environment and the five major industries in the micro environment,and the problems existing in the integration process of Mudanjiang snow and ice tourism industry and cultural industry,The countermeasures for the integrated development of Mudanjiang snow and ice industry and cultural industry are comprehensively elaborated from three aspects,such as promotion ideas,main body mode and promotion paths.