Research On The Design Of Environmental Protection Public Welfare Posters From The Perspective Of Image Narrative

With the advent of the era of image culture,a large number of images fill people’s lives.Obviously,it has become a faster way for the public to obtain information through images,and environmental posters are also conveyed by images.Then the narrative function of the image is involved in the design of environmental protection posters,which will strengthen the communication of environmental protection intentions,and enhance the memory of visual images to public emotions,so as to achieve the communication intention of "touching people with pictures".Based on the application methods,performance characteristics and communication functions of image narrative in environmental poster design,this paper analyzes,summarizes and summarizes by literature interpretation,case analysis and comparative analysis to examine the role and significance of image narrative in environmental poster design.Based on the theme of environmental protection public welfare poster design research from the perspective of image narrative,this paper divides the article into six parts to elaborate.The first chapter summarizes the research embodied in the design of environmental posters in the intervention of image storytelling.The second chapter elaborates on the correlation between environmental protection posters and image narratives,analyzes the interdependence between environmental protection posters and image narratives,and analyzes the superiority of image narratives in poster design.At the same time,based on the intuitiveness,plot and synchronic characteristics of image narrative,the image narrative communication function of environmental poster design is interpreted.The third chapter analyzes the design patterns,design elements and performance characteristics of environmental posters from the perspective of image narrative based on the design cases of environmental posters.The fourth chapter focuses on the design cases of environmental posters,analyzes the characteristics of image narrative realization,symbolization,metaphor and exaggeration in environmental poster design,and summarizes the narrative functions and methods of image narrative in environmental protection posters.The fifth chapter analyzes the content of the above chapters and summarizes the design methods of environmental protection posters from the perspective of image narrative,mainly from the aspects of "the theme establishment of environmental protection concept,the extraction of elements of emotional resonance,the construction of the artistic conception of narrative images,and the design and presentation of environmental protection concepts".The final chapter focuses on the image narrative functions of "storyline","environmental public welfare" and "humanistic care" in environmental protection posters to explain the practical utility significance and future prospects of their images.This paper aims to integrate the narrative representation of images into environmental poster design and summarize specific design methods,in a certain sense,to deepen the connotation of images and enhance visual impression,thereby achieving the goal of enhancing public environmental awareness.