| With the development of Internet economy,e-commerce online retail has developed rapidly,and physical store retail has become a traditional form of retail.In this era,commercial space is being replaced by online shopping.Therefore,the development of commercial space needs to inject fresh blood to ensure the stability of commercial competition and the development of urban space.As a way of life,art can intervene in commercial space to ensure its attraction.On the one hand,art realizes the personalized and special space experience.On the other hand,taking the window as the extension of the brand and the space of the city through art can have a wide range of social significance.Light art is an artistic expression with light as the main body.As a new form in the art field,it has the dual characteristics of art and technology.It is not only reflecting its value in different design fields,but also bringing new possibilities for window design.However,the research of light art in window display design has not been sufficient,but the rich practical works have fully demonstrated its inherent research value.Taking window design as the research object,this paper interprets the artistic value and visual content of light art window works;Focusing on the application of light art in window design,this paper first discusses the commercial value of light art,and further analyzes the characteristics and visual presentation of light art in window design,so as to provide the feasibility basis of design and creation.The paper starts from the following parts:first,starting from the research background,define the relevant concepts,clarify the research object and research focus;Second,combined with case analysis,interpret the visual content of window design;Third,based on the visual application of window design,this paper expounds the application of light art in window design from the light color,device and interaction of light art;Fourth,according to the window design idea,brand object,display function,theme positioning and visual content,take Nike brand as an example;Fifthly,combined with the analysis of Nike brand window design,this paper discusses the design method of light art expression.Finally,through the summary of the visual application of light art in window design,this paper analyzes the internal relationship between light art and window design,and predicts the future development direction of the application of light art in window design.This paper discusses the application of light art in window design with four research methods: literature research method,comprehensive analysis method,induction and deduction method and case analysis method.It is hoped that through the research of this paper,the application of visual art in window design will be emphasized,and new research results will be provided for the theoretical research of window design. |
