Fresh Packaging Design Under The New Consumption Concept

With the continuous impact of the current new consumption concept on the consumer market,coupled with the rapid development of the fresh industry,consumers ’ demand for fresh consumption has undergone new changes.In this context,the design of fresh product packaging also ushered in new challenges.On the one hand,fresh packaging can not keep up with the pace of diversified development of the fresh industry,and it is difficult to better show the functional value and brand value of the product.On the other hand,it is not close to the life of consumers,and the consumption experience brought to consumers needs to be improved.Therefore,how to design and optimize the packaging of fresh products,so that it can better reflect the packaging value under the new consumption concept,provide better functional services for products,and bring better life experience to consumers is the main research direction of this paper.This paper expounds the research on fresh packaging design under the new consumption concept from the following five chapters.The first chapter is the introduction,which defines the research scope of this paper,summarizes the research status at home and abroad,and clarifies the research ideas and significance of this paper.The second chapter summarizes the development origin and characteristic classification of new consumption concept and fresh packaging,and analyzes the influence of new consumption concept on packaging design trend from a theoretical perspective.The third chapter combines the conclusion of theoretical analysis,investigates the consumer demand and fresh packaging market,explores the characteristics of fresh packaging demand under the new consumption concept and the shortcomings of current packaging,and clarifies the practical direction for exploring the design strategy.According to the conclusion of the previous analysis,the fourth chapter puts forward the optimization strategy of fresh packaging design under the new consumption concept,considers from the dimensions of product packaging differentiation,functional experience amenity and packaging resource circulation,and formulates specific implementation methods.The fifth chapter carries out design practice according to three design strategies,applies the design strategy to the product packaging design of ’ Yipin Fresh ’ brand,verifies the feasibility and specific effect of the design strategy,and optimizes the common shortcomings of fresh packaging on the market.This paper finds that the new consumption concept is having a comprehensive impact on the fresh industry and packaging design,including a variety of scenarios of consumption,life,and resource recycling.This paper attempts to strengthen the packaging ’s own differences,optimize the packaging function experience,and build a packaging cycle service.It helps fresh products to enhance their competitive advantage in the fierce fresh market,so that fresh products are favored by more consumers,improve economic efficiency and brand value,explore new fresh consumption patterns,and help the development of the fresh industry.Through the humanized improvement of fresh packaging function,it can optimize consumers ’experience in consumption and life,and convey positive,healthy and scientific life concept and cultural concept to people.