Cultural Heterogeneity Of Short Videos Of "Foreign Internet Celebrities" Under The Theory Of Acculturation

As a new means of communication,short video plays an important role in cross-cultural communication.In recent years,there have been many foreign bloggers in the form of short video in our country,known as "foreign Internet celebrities" because of the particularity of their identity and the localization of their content."Foreign Internet celebrities" come to China with curiosity and friendly attitude,discover the real China,and share what they see,hear and think on social media platforms,becoming a new folk force for China’s external communication.Through the construction of heterogeneous culture,the existence of "foreign Internet celebrities" and their short videos can cross cultural barriers and carry out effective communication.They can also show the real China to the world through communication and correct the world’s stereotype of China.Their novel and unique communication methods have dispelled the resistance of foreign audiences and achieved good communication results.Therefore,this study will analyze the content of short videos of "foreign internet celebrities" and combine qualitative research methods such as in-depth interviews and text analysis to explore the presentation of cultural heterogeneity in their videos from the perspective of cultural adaptation theory,as well as the impact of creators’ cultural adaptation strategies on the presentation of cultural heterogeneity in videos.The aim is to analyze high-quality communication cases with rich cultural heterogeneity,Explore ways to integrate into world culture while maintaining one’s own cultural characteristics,striving to find a balance between Chinese culture and world culture for cross-cultural communication.Based on the statistical results of quantitative content analysis and data analysis,combined with text analysis and semi-structured in-depth interview data,this study believes that "foreign internet celebrity" short videos have generated rich cultural heterogeneity through the construction of heterogeneous cultures,and the audience has a high degree of recognition for them.Moreover,there are differences in the acceptance level of cultural heterogeneity of short videos between domestic and foreign audiences,and overseas audiences have a stronger tolerance for heterogeneous cultures.The cultural heterogeneity of short videos is influenced by the multiple cultural identities of the communicators,different cultural adaptation strategies,and the host country environment in which the communicators are located.The different attitudes of the communicators towards heterogeneous cultures make short videos present different ways of constructing heterogeneous cultures,resulting in differences in cultural heterogeneity.We can enhance China’s cross-cultural communication capabilities and enhance its soft power in external communication by improving the heterogeneity of communication networks,enhancing the effectiveness of cross-cultural communication of Chinese culture,integrating heterogeneous cultures,enhancing the effectiveness of cross-cultural communication of Chinese culture,and establishing a global mindset,symbiotic communication,and mutual learning among civilizations.