Research On Computational Design Of Brand Vision

With the gradual deepening of weak AI technology’s assistance to design work,the penetration of computing technology into the design process brings creative inspiration to art design,but also makes the constraints of visual communication design problems more and more complicated.At the same time,the visual communication design scheme under the integration of media has ushered in the demand for highly adaptable cross-media transformation and highefficiency diversified output requirements;under the background of upgrading the brand vision of the main line of experience,the brand vision is also faced with multimedia,polymorphic Formal requirements for automation,dynamism,and even interactivity.In the face of today’s complex and diverse design problems and design needs,traditional brand visual design methods have been difficult to deal with,and new technologies,new methods,and new strategies are urgently needed to develop new design models.Since John Maeda proposed the concept of "computational design",algorithms and programming techniques have become new design methods in the field of visual communication design.With the extensive practice of domestic and foreign designers,the computational visual design method has brought rich changes to the form of brand visual design,and has gradually begun to be integrated into a new systematic design mode,so as to meet the current needs of the entire visual design system.Faced with the needs of continuous iteration of design schemes,multiple evolutions of design forms,and dynamic presentation of design communication.This subject introduces the concept of computational design into the field of visual communication design,integrates similar concepts,applies literature research,interdisciplinary research,inductive deduction,case analysis and other methods,analyzes the structure of computational visual communication design system,and explores the involvement of computational design in branding The state of the art of vision.At the same time,the topic focuses on new retail pet consumer brands with high application potential for computational design,and explores the opportunities and application strategies of computational design in the visual design of new retail pet consumer brands in the actual commercial application process.In the study of this topic,through literature research and current situation research,the structure and development trend of the brand visual design system introduced by the concept of computational design are discussed,and the intervention direction and application status of computational design in brand vision are sorted out,including design science.Application principles from perspectives,innovative application methods,and various dynamic features on time scales.At the same time,carry out market and consumer research on new retail pet consumer brands,and analyze the opportunities and design directions of computing design in this type of brand visual design.On this basis,focusing on the overall link of the new retail pet brand vision from the design end to the consumer end,the algorithm-driven brand vision construction strategy,the brand image reach strategy of the experience main line,and the community-oriented brand visual communication strategy are proposed.Finally,in the brand visual design practice of "Xiaopei pets",the previous research strategies and design methods were practiced and verified,and the computational visual design expression of its brand visual system under different subdivision links was completed.The design provides ideas and a useful reference for the universal brand visual calculation design from a macro perspective.