Shennongjia Intangible Cultural Heritage And Cultural Tourism Research On Visual Fusion Of Immersive Space

In the new era,with the development of high technology,the era of immersive experience has arrived.Cultural and tourism space is an important place for information dissemination and cultural exchange in today’s society.Traditional exhibition and experience methods naturally cannot meet the increasingly diversified needs of consumers.Nowadays,the design of cultural travel exhibition begins to develop towards the direction of immersive experience space.On the premise of preserving basic elements such as cultural relics,exhibition designers are required to make bold attempts on space and adopt multi-dimensional technical means to involve the audience in scene experience and story narration.Shennongjia is equipped with a series of conditions for cultural and tourism upgrade,and has rich intangible cultural heritage culture.Various immersive experiences can make the cultural and tourism space exhibition more interesting,interesting and interactive,so that the audience can get immersive feelings like games and release sufficient sensory experience,so that the audience can better understand the history and related knowledge behind Shennongjia intangible cultural heritage culture.Finally,it achieves the educational purpose of cultural and tourist space.Based on the excavation and analysis of Shennongjia’s intangible cultural heritage,this paper creates a brand new IP image design,combines modern immersive cultural tourism techniques to build an immersive cultural tourism space,and explores the development direction of Shennongjia’s intangible cultural heritage culture from the perspective of innovation.Centering on how to integrate the innovative visual design of Shennongjia intangible cultural heritage into the immersive space of cultural tourism,the design and innovation will be carried out on the basis of the traditional intangible cultural heritage.At present,Chinese cultural tourism industry is developing and transforming.Immersive experience represented by immersive performance,immersive exhibition,immersive entertainment,immersive film and television,etc.is becoming an important step to expand the development field of the cultural and tourism industry,and will be a hot direction leading the future development of the industry.Therefore,we need to make changes in the way of display,create an immersive cultural travel space unique to Shennongjia,do a good job as a carrier for the dissemination of Shennongjia intangible cultural heritage,and explore a new direction for the inheritance and innovative development of Shennongjia intangible cultural heritage.