Research On The Tourism Third Space Production Of Mongolian Leather Art Project In Moni Mountain Intangible Cultural Heritage Town

With the widespread recognition and promotion of the concept of the integration of culture and tourism,intangible cultural heritage,as an important tourism resource,has received widespread attention.As an important means of intangible cultural heritage activation,intangible cultural heritage tourism projects can meet the cultural cognition and participation experience needs of tourists.In modern society,how to spread the intangible cultural connotation to tourists and make them create a third space with spiritual experience significance,and then deepen the level of tourism experience,which is a problem that suppliers of intangible cultural heritage tourism products need to consider deeply.Based on Lefebvre’s theory of the space production and Sawyer’s theory of the third space,this paper tries to analyze the essential connotation,production logic,production level difference and promotion mechanism of tourism third space of intangible cultural heritage.On this basis,in order to investigate and analyze the production practice of tourism third space production of national intangible cultural heritage Mongolian leather art project in the national AAAA scenic spot Moni Mountain Intangible Cultural Heritage Town,the questionnaire of tourism experience was distributed to tourists in the Mongolian leather art Museum and experience museum in the scenic spot from for several times in three months.And 12 tourists and 4scenic spot staff conducted in-depth interview survey.Using SPSS 23.0software,the data of 424 valid questionnaires were analyzed by factor,correlation,multiple regression and descriptive statistics,and the interview data were sorted out and analyzed.It was found that: Firstly,the Mongolian leather art project was more favored by local young tourists,and tourists who deeply participated in the leather art making experience project were mostly paid by their group units.Secondly,tourism third space of Mongolian leather art project is produced by multiple forces such as tourist attractions,tourist receptionists and tourists.Thirdly,most tourists can produce the tourism third space of Mongolian leather art project,but the production level is closely related to their participation experience.Most sightseeing tourists can only produce the scene imagination space of Mongolian leather art at the primary level;Deeply participating tourists are more likely to produce a higher level of aesthetic significance space and cultural emotional space of Mongolian leather art.Based on the theoretical analysis and practical research of tourism third space of intangible cultural heritage,the following conclusions are drawn:Firstly,tourism third space of intangible cultural heritage is the imagination space beyond the real scene obtained by tourists after in-depth experience driven by both tourism supply and demand;The difference in the influence degree and duration of the intangible cultural heritage spatial symbols on tourists makes tourism third space of intangible cultural heritage present three levels of difference,namely "scene imagination,aesthetic significance and cultural emotion".Tourism third space of intangible cultural heritage is realized in the interactive situation,and the interaction between the subject and object of tourism can effectively improve its production level.Secondly,the diversified tourism scenes,semi-open backstage and the cultural creation brand to help cultural inheritance of Mongolian leather art project can be used for reference for other production practices of tourism third space of intangible cultural heritage.However,tourism third space produced is mostly at the primary level of the intangible cultural heritage scene imagination space,which is mainly restricted by factors such as inadequate publicity of intangible cultural heritage tourism project,low participation of tourists,inadequate interaction between subject and object,and tourism space symbols tend to be appearances.Based on the above research,the following suggestions are put forward to improve the production level of tourism third space of Mongolian leather art project: strengthen the propaganda of Mongolian leather art culture;Enhance visitor participation;Strengthen the interaction between the subject and object of the project;Dig deep the connotation of Mongolian leather art culture.Finally,based on the experience and lessons of tourism third space production practice of Mongolian leather art project,the general deepening path of tourism third space production of intangible cultural heritage is summarized as follows: Promoting the value of personalized intangible cultural heritage tourism;Designing diversified forms of visitor participation;Developing hierarchical subject-object interaction projects;Creating situational narrative space atmosphere.