Research On The Influence Of Policy Perception On College Students’ Willingness To Return Home And Start A Business Under The Background Of Rural Revitalization

With the implementation of the "rural revitalization" strategy first proposed at the19 th National Congress of the Communist Party of China(CPC),rural poverty alleviation in 2020 has been a success.To achieve high-quality rural revitalization,encouraging people to return home to start their own businesses is an important way.Among returning entrepreneurs,college students are a more innovative group than traditional migrant workers.To make college students returning business must improve their entrepreneurial intention,the existing research shows that entrepreneurial policy can affect entrepreneurial intention,and based on the empirical analysis of the way the policy perception influence on college graduates returning home business,to provide theoretical reference for entrepreneurship policy optimization,to active the rural economy,realize the integration of urban and rural integration development has a certain practical significance.Existing studies show that policy factors have an impact on entrepreneurial intention,so this paper empirically analyzes the impact of policy perception on graduates returning home to start their own businesses,which provides theoretical reference for the optimization of entrepreneurship policy and has certain practical significance for activating rural economy and realizing urban-rural integration and integrated development.This paper classifies and collates relevant literature at home and abroad,and then designs a questionnaire for college students returning home to start their own businesses based on existing theories,and processes and analyzes the collected data through statistical software.Finally,some practical solutions are put forward to promote college students returning home to start their own businesses.This study aims to analyze the policy influencing factors of college students’ willingness to return home and start a business.By analyzing the basic data of the questionnaire,it is found that college students’ policy perception level is low and their willingness to return home and start a business is not high.Learned that after establishing model and carries on the analysis,the policy will be positive perception significantly affect entrepreneurial intention,and entrepreneurial self-efficacy plays a partial mediating role between the two,the other by way of analyzing the differences such as gender,age,education background,professional categories,such as the influencing factors of different students groups home business.Finally,according to the results of this study,the following conclusions are drawn: the support and publicity of entrepreneurship policies for college students are insufficient,the pertinence of entrepreneurship policies needs to be improved,and the entrepreneurial willingness of college students needs to be improved.Then,relevant countermeasures and suggestions are proposed from the perspective of policies,in order to promote the purpose of more college students returning home to start their own businesses.