Research On Influencing Factors And Promotion Strategies Of Mobile Government App Usage Intention From The Perspective Of Perceived Trust

Mobile government affairs are becoming a new area for local governments to explore in urban management.Local governments begin to try to use mobile government affairs APP to solve some urban management problems,such as "online registration","traffic law inquiry","illegal inquiry" and so on.In addition,there are some government services,such as "online government affairs hall","handheld government affairs hall",the emergence of these mobile government affairs apps,to a certain extent,solve the problems in urban management,but also bring new business opportunities and challenges to the government.With the development and popularization of mobile Internet technology,the mode of government service has also undergone profound changes.In order to meet users’ demand for government services,local governments began to actively explore mobile government services.At the same time of the transformation of government functions,the public has higher requirements for government and public services.Therefore,under the new situation,how to improve the level of mobile government services and make the public more interested in mobile government services is an important issue facing local governments at present.This thesis aims to provide reference for the optimization and development of mobile government APP by studying the influencing factors of the intention to use mobile government APP.First,on the basis of literature review,combined with questionnaire survey results,and based on the technology acceptance model,this thesis constructs a research model of influencing factors of the intention to use mobile government apps,taking Tianfu Citizen Cloud as an example.Data obtained through questionnaire survey,Descriptive statistical analysis,reliability and validity test,single factor analysis of variance,correlation analysis and multiple regression analysis were used in statistical analysis techniques.The intermediary effect test,hypothesis test and model modification were used to make an empirical analysis of the influencing factors of the intention to use the government affairs APP taking "Tianfu Citizen Cloud" as an example,and according to the results,the problems existing in Tianfu Citizen Cloud and other government affairs Apps were expounded,and targeted strategies were proposed to improve the intention to use Tianfu Citizen Cloud and other government affairs Apps and the development and construction.It provides some references for the optimization and development of mobile government affairs APP.The empirical results show that perceived usefulness,perceived ease of use,perceived security,perceived service quality are significantly positively correlated with perceived trust.In descending order,the effects of each variable are perceived usefulness,perceived ease of use,perceived security,and perceived service quality.Perceived trust plays a partial mediating role in the effects of perceived usefulness,perceived ease of use,perceived security and perceived service quality on usage intention.This thesis proposes ways to improve the willingness to use "Tianfu Citizen Cloud" and other government apps from the perspectives of perceived usefulness,perceived ease of use,perceived security,perceived service quality,perceived trust and willingness to use.