Research On The Important Of Netizens’ Emotions On Online Health Emergencies

In recent years,major public health emergencies represented by COVID-19 have occurred frequently,bringing great losses to people’s normal production,life and life and finance.As people’s information access channels have been transferred from traditional media to Internet media,social media platforms have become the main channel for netizens to obtain information related to major public health emergencies.In the Internet social media platforms,everyone can be an information disseminator and maker.Therefore,public opinion on major public health emergencies also occurs from time to time.However,the emotions of netizens have an important impact on the netizens’ behavior,and the bad emotions of netizens can also easily cause the spread of the online public opinion on major public health emergencies.Based on this,this paper divides the netizens ’emotions according to their emotional tendencies,and studies the influence of netizens’ emotions on the dissemination of online public opinion of major public health emergencies.The main work is as follows:Firstly,On the basis of subdividing the netizens’ emotions according to their emotional tendencies,an S3 EIR model based on netizens’ emotions is established.With the help of the model,the influence of netizens’ emotions and the online public opinion dissemination of major public health emergencies is studied,so as to construct the theoretical basis for the impact of netizens’ emotions on the online public opinion dissemination of major public health emergencies.Secondly,Based on the theory,the influence of netizens ’emotions on the spread of online public opinion of major public health emergencies is assumed,and then a Logistic regression model based on netizens’ emotions is constructed.Then,taking the COVID-19 epidemic as an example,three topics:"Wuhan" reported the pneumonia of unknown cause "," Novel Coronavirus pneumonia"and" Zero COVID-19 patients in Wuhan " were selected for data climbing and analysis.Finally,the obtained data were used for the empirical analysis.The correctness of the hypothesis is verified.Nextly,According to the empirical research,the following conclusions are drawn: netizens ’emotions have a significant impact on the online public opinion dissemination of major public health emergencies;netizens’ negative emotions have a significant positive impact on the online public opinion dissemination of major public health emergencies.The positive mood of netizens has a significant positive impact on the dissemination of online public opinion of major public health emergencies.The neutral mood of netizens has a negative impact on the dissemination of online public opinion of major public health emergencies.The attitude of netizens towards major public health emergencies plays an intermediary role in the dissemination of netizens’ emotions and public opinion.Finally Based on the conclusion of the research,based on the emotions of netizens,the government,the social media platform and the netizens.