Research On The Optimization Path Of Demand Management In Government Purchase Of Public Service

Since the 18 th CPC National Congress,the Party Central Committee and The State Council have issued a series of major policies and guidelines in succession to further promote innovation in social governance.Combined with the significant achievements of our economic and social development and the significant improvement of people’s living standards,the change of the demand for social public services makes the task of social governance become more arduous in the field of public services.The Party and the state promote the government to purchase public services to deal with the contradiction between supply and demand,with the goal of promoting the improvement of social governance ability,so as to enhance the happiness of the public.In this context,problems such as misplacement of supply and demand,insufficient effective supply,and different service effects have been gradually exposed in the exploration and practice of government purchase of public services.In view of this,in order to improve the matching degree of supply and demand to provide reference.This paper attaches importance to the perspective of demand management and explores the demand management of government purchase of public services based on it,highlights the role of human value in demand management,and puts forward the optimization path.From the perspective of demand management,with the theory of cooperative governance and principal-agent theory as the theoretical support and people-oriented value as the guidance,this paper expounds the policy and practice of demand management in the government’s purchase of public services,and further expounds and analyzes the existing predicament and its deep-rooted causes combined with practical cases.Finally,to solve the demand management dilemma,the corresponding optimization path is proposed,which is also the important content of this study.It requires the three parties to adhere to the people-oriented value orientation in ideology and implement it in practice.It is further clarified that the government should play a leading role,improve the demand management guarantee mechanism and supervision system,and emphasize the improvement of the public’s participation ability.Then Service providers should strengthen their own construction and maintain good communication with the public and the government.The ultimate goal is to achieve accurate matching of supply and demand.