Research On The Commoditization Of Ethnic Community Based On Actor Network Theory

With the trend of globalization sweeping all countries,urban space is also facing the transformation and reshaping driven by transnational mobile groups,and ethnic communities are developing towards the direction of multi-function and multi-scene.The landscape environment,characteristic business forms,ethnic culture and other elements of ethnic communities have been valued,and become important resources for commercialization transformation.At present,scholars still focus on the discussion of ethnic communities’ economic development,social integration and other aspects,and the discussion of the stage of their commercialization experience and the role of relevant subjects is not deep enough,and relevant studies need to be expanded.Therefore,the commoditization of ethnic communities meets the requirements of theory and practice.This study takes Huaihai Street in Huqiu District of Suzhou City as a specific case to explore the commercialization transformation and development of ethnic communities in China.On the basis of summarizing the relevant researches on the commercialization of ethnic communities at home and abroad,the author uses the actor network theory to form the theoretical construction of the research on the commercialization of Huaihai Street.On the basis of official government website reports and interviews obtained from field research,this paper systematically studies the development stage and transformation process of Huaihai Street commercialization.The findings are as follows:(1)Since its formation in 1994,the development of Huaihai Street can be divided into the initial stage of transformation from commercial space to ethnic food space,and the commercial development stage of transformation and operation into cultural and tourism consumption space.In this process,different forces or elements such as power,capital and culture in the space of Huaihai Street promote the commercialization of space through the role of the local government,operators and management companies,forming a landscape environment integrating ethnic culture and local imagination as well as ethnic leisure catering business mode.(2)From the perspective of actor network theory,the commercialization transformation of Huaihai Street has experienced the reconstruction of actor network.In the early stage,driven by the needs of ethnic groups and local consumers in the consumer market,ethnic and local operators spontaneously formed a business format with Japanese diet as the main content,completing the bottom-up transformation of characteristic consumption space.In the development period of commercialization,the actor network is reconstructed.The government and operators,as the core actors,guide and organize other actors,and establish a stable network system of commercialization transformation through administrative recruitment,operator recruitment and cultural recruitment,forming a multi-subject network system dominated by the government and operators and actively coordinated by market forces.(3)The problems in the process of commercialization of Huaihai Street are summarized.Based on the actual development of Huaihai Street and the current situation of urban transnational space,the relevant countermeasures are preliminarily discussed.This paper makes an in-depth analysis of the development stage and specific transformation process of the commercialization of Huaihai Street,Huqiu District,Suzhou.Based on the theory of actor network,it makes a comprehensive analysis of the relationship between agents and the role played in the transformation of block space,which makes up for the shortage of previous studies focusing on the analysis of fixed agents and their roles,leading to less understanding and analysis of the dynamic adjustment of the formation of the network of agents.It is a useful supplement to the research on the commercialization of ethnic communities,and can also provide a certain scientific cognition for the new trend of the development of transnational space commercialization in cities,and provide relevant coping strategies.