Research On The Countermeasures Of Grass Roots Government’s To Online Public Opinion In The Era Of Financing Media

With the arrival of the era of financial media,the rapid development of We Chat,Weibo,Tiktok and other platforms and netizen groups has posed unprecedented challenges to the governance and response capacity of grass-roots governments.On the one hand,from the current situation,the grass-roots government’s response to online public opinion is actually not mature.On the other hand,in the period of social transformation and development,with the sharp increase of social contradictions and the continuous emergence of conflicts of interest,online platforms have gradually become a channel for people to vent,which also puts forward higher requirements for the government’s own image building and the improvement of its credibility.On the basis of reading a large number of literature,this article summarizes and summarizes the existing research results at home and abroad.Firstly,it defines the concepts of integrated media,grassroots governments,and online public opinion,elaborates on crisis management theory and public governance theory,and points out the important significance of this theory for grassroots governments to optimize their response to online public opinion.Secondly,analyze the current situation and online public opinion in the handling of online public opinion in Y County,laying the groundwork for subsequent research on issues.Furthermore,by selecting two typical cases of grassroots government network public opinion disposal under the background of integrated media,comparative analysis is conducted to analyze the existing problems.Finally,by summarizing the problems and underlying reasons that grassroots governments face in dealing with online public opinion,the author proposes countermeasures and suggestions for grassroots governments to respond to online public opinion.The main measures are: firstly,to establish and improve a warning and monitoring mechanism for grassroots government online public opinion;Secondly,we need to enhance the awareness of grassroots governments in managing online public opinion crises;Thirdly,we need to strengthen the construction of the network public opinion guidance capacity of grassroots governments;Fourth,we need to ensure the resources for grassroots governments to respond to online public opinion.In a word,in view of the difficulty in collecting relevant internal data,under the existing conditions,I hope this paper can provide useful reference for the relevant county and district grass-roots governments to respond to online public opinion and improve their governance capabilities.