Analysis On The Competitiveness Of Beijing Youth Amateur Football Club Based On Diamond Model

With the continuous development of China’s economy and society,the income level of residents has increased significantly.From 2013 to 2020,the per capita disposable income of Chinese residents increased from 18310.8 RMB to 32189 RMB,with a compound growth rate of 9.04%.Accompanied by this,the people’s attention to comprehensive health has increased,and the demand for health education among young people has surged.At the same time,on March 8,2015,the "Overall Plan for the Reform and Development of Chinese Football"was officially released by the General Office of the State Council,which clarified the strategic significance of football at the national level and became a milestone event in the history of Chinese football.In the main points of the "plan",there are two specific guidelines for youth football,which correspond to the development direction of society and campus football respectively.For campus football,the strategy instructs that football should be included in the teaching content of physical education and the proportion of teaching time should be increased.The country’s primary and secondary campus football schools will grow from 5,000 in 2015 to 20,000 in 2020.For social football,local governments must create conditions to improve the frequent relocation of football clubs between cities and the lack of stable support.It can be said that the collision between the top-down powerful driving force brought by the policy and the progressive educational consumption have made youth football a driving force for the blowout development of the entire football industry.And social youth football is an important focus of the combination of "football industry development" and private capital.Contrary to the turbulent macro situation,social football at the micro level—that is,the development of youth amateur football clubs is still in a state of very rudimentary,lack of regularity and characteristics,free and even primitive competition.Taking Beijing as an example,according to a rough estimation,there are nearly 1,000 youth amateur football clubs established between 2012 and 2020,and fewer than 10 have more than 1,000 students and survive so far.The M&A within the industry have not yet begun,which also means the industry is still immature.The company’s development model has not yet been established,which is completely different from the development of general K12 education companies.Based on the facts above,this article focuses on the competitiveness of amateur youth football clubs.According to the classic diamond model,combined with the actual conditions of the target industry,elements are disassembled and analyzed.The article selects 12 clubs from 5 dimensions as representatives to conduct problem mining and research to present the competitiveness of the strongest companies currently to summarize advanced experience.By summarizing the common development bottlenecks of leading enterprises,we can find the constraints of industrial development.The research conclusions show that from the perspective of the competitiveness of the Beijing amateur youth football club corporate group,except for the relatively competitive demand elements,various resource endowments are not abundant and the support of upstream and downstream industries is seriously insufficient.In another word,the overall industry competitiveness is not strong.If the government’s role as auxiliary factors cannot promote the reform of human resources,capital,and infrastructure,the industry can only focus on corporate strategy,structure and competition inside the industry which means the growth space that can be strived for is still very limited.