Research On The Guiding Path Of College Students’ Values Under The Influence Of Cultural Consumerism

Cultural consumption is one of the means to meet the needs of individual spiritual needs.It is the consumption,appreciation,enjoyment and use of spiritual products or spiritual and cultural work,including consumption of mental products of material forms and intangible forms.Cultural consumption,one of the self-realization methods,breeds cultural consumerist thoughts under the control of capital logic,and further serves profit services for capital.The values of the college student group have not yet stabilized,and it is very vulnerable to the trend of cultural consumerism,which has a negative impact on individual growth.Facing the trend of cultural consumerism,it is urgent to strengthen the guidance of the values of college students.Therefore,the value guidance path of college student values under the influence of exploring the influence of cultural consumerism has important theoretical and practical significance.The first is to clarify the concept of cultural consumerism.Clear concepts and connotations of cultural consumption,consumerism,and cultural consumerism.The expression of cultural consumerism is mainly cultural utilitarian,entertainment,vibration,and symbolization.It has four reasons:economic roots,environmental factors,media platforms,and subject factors.It is characterized by hidden and value-oriented with illusion and fundamental purposes.On the basis of the concept of clarifying the concept of cultural consumerism,we will further explore the impact mechanism of cultural consumerist thought on the values of college students.Because the trend of cultural consumerism has the same category,the intersection of development background,similar forms,and fundamental goals,the impact of cultural consumerism has a certain possibility.The trend affects the values of college students.There is a profound impact of college students to understand shallow and cultural consumerism.The channels of channels are diverse and novelty,processes are interactive,form are concealed,and the purpose is utilitarian.In the six processes of interactive,unidirectional impact,comparative acceptance,integration,and behavior strengthening to explore the role of cultural consumerist thought on the values of college students.After analyzing the mechanism of influence on the values of college students,the actual expression and harm of cultural consumerist thought on the values of college students will be further grasped.Cultural consumerist ideology affects the value of college students in daily life as the growth of luxury cultural goods,the development of idol consumption,the popularity of symbolic consumption,advanced consumption growth,and entertainment consumption."The spiritual barrenness,the lack of morality of entertainment,lack of responsibility under personality,self-confusion in worship,endangering college student values and individual growth.Based on the analysis of concepts,mechanisms,and influence,the guidance path of college students’ values under the influence of cultural consumerism thoughts.Guide the values of college students to start with multiple angles from meeting the needs,resisting impact,scientific interpretation,guiding construction,and focusing on multi-angle.Specifically,it provides rich cultural works for college students,meets the multiple needs of college students,and reduces the opportunities for the penetration of cultural consumerist thoughts;condenses the school-society-family education joint efforts to guide college students’ values to create a barrier;strengthen the research of cultural consumerism,track research,track and judge,Scientific interpretation;guide college students to build themselves with mainstream ideology to ensure the correct direction of college students’ values;carry out practical activities in multiple levels,and strengthen the results of values guidance.