The Study On The Influences And Countermeasures Of Consumerism On Values Of College Students

Consumerism as a value concept that was born in the west and then spread around the world.The rapid development of productivity brought people a lot of material and leisure time.Human production society gradually entered the consumption society,.Consumerism is produced in this case.The popularity of consumerism have gone through the following stages: The first industrial revolution provides the material foundation for the birth of consumerism.The fordism mode of production and the Keynesian promoted the large-scale public consumption.The post-fordism personalized,information-based mode of production made markets more prosperous,also made the consumerism became mature.The western countries,represented by the United States,began a new type of capital expansion,consumerism began to spread around the world.China has achieved great success in building the socialist market economy after 40 years of the reform and opening-up policy.China had became an important part of the global economic system after the accession to the WTO.China has becoming more and more connected with the international community.China has more and more economic cooperation and cultural exchanges with the west.Consumerism spread into China quickly and has many negative effects on Chinese social life.The values of college students are not yet mature,and they are not good enough to resist the idea of consumerism.Instead,it is easy to accept and imitate the values conveyed by consumerism.Consumerism have a lot of negative effects on values of college students,the mainly reflects are: weakens college students’ subjectivity,making the dissimilation of values,the misleading of the values of college students,college students cynical attitude towards life.The main reasons are: the pollution of the social environment,the inducement of the media,the school ideology and politics education have not followed the age and the university students themselves.The influence of consumerism on college students is hidden.This paper tries to reveal the essence of consumerism and explore the deep and essential influence of consumerism on the values of college students.We analyze how the values of college students influenced by consumerism and find out why.In order to propose a positive and effective countermeasure to the impact of consumerism on the university’s biological values.This paper puts forward the following countermeasures: to strengthen social guidance,practice and cultivate the socialist core values,strengthen the supervision of the media industry,strengthen self-discipline of the media industry,innovation of ideological and political education content and method of building a clean environment,college students’ self cultivation,positive practice.As long as the government,the media industry,the school,the university students themselves adhere to the principle of people-oriented,from the actual start,play the main role,can form the bulwark against consumerism.