Consumerism And Its Effect On The Behavior Of College Students’ Ideological And Countermeasures Research

Consumerism, a social trend in the United States who rise from the late19th and early20th century, along with economic globalization, informationtechnology and the deepening of market-oriented development, it spread to theworld step by step in a way with culture and the social patterns. Since the reformand opening up, Consumerism gradually penetrate into our country, profoundimpacting on the concept of life and lifestyle,of the Chinese people, especiallythe Chinese College Students. Contemporary, the Chinese college students are aspecial group, they are enormous in size, having the active thinking and theforward-thinking and being susceptible to all kinds of ideological trends.Especially in the current Consumerism increasingly impact on college students.Consumerism is a consumer alienation and pathological reactions undercapitalist economic development, and it gives supremacy to the consumer,regarding the unlimited pursuit as the material consumption, advocating theluxury consumer, to levels of consumption on human the grade level.If it is allowed to gradually take this ideology of consumerism ideology ofcontemporary youth, the light leads young people fawning, indolent, speculationworships money, while harm social development, political stability and thestable life, increasing the risk young college students being exploited by foreignforces, and therefore, even though some people say consumerism can play a rolein stimulating consumption, the hazards and shortcomings that he bings is themost essential and the most obvious. So we should hold a critique attitude ofconsumerism and clearly recognize the negative impact to Chinese society anduniversity students.Especially for college students, the university students giving too muchemphasis on consumerism leads to neglect of spiritual material consumptionspending, as a result form bad habits of blind comparisons; these students asense of rational scientific consumption, more tend to emotional consumption;resulting in some students in the heavy consumption of pleasure lightself-improvement and promotion; these students extravagance, ignore the virtuesof thrift, ignoring environmental issues; so that students learn and live utilitarianeasily, having social responsibility awareness indifferent; hence college studentsare likely to cause criminal behavior.College students are the hope of China’s future, and their state of mind andspirit directly impact on the direction of China’s future development. Menacingface of Western cultural trends to Marxism as the guiding ideology of theChinese community on how to deal with such shocks, such as how to assess the impact of consumerism and other Western thought on Chinese society andcollege students produce, people need to face today’s reality. This paper brieflydescribes the trend of consumerism and its development on the basis of from theaspect of international factors, socio-cultural factors, ideological factors,personal factors and other aspects, the negative impact of consumerism toexplore Chinese society and college students brought further analyzes for thereason of the Chinese society of consumerism and college students have anegative impact and hazards then proposed to eliminate the negative impact ofconsumerism countermeasures and suggestions of places to explore. Suggestionsbased on China’s basic national conditions and the actual thinking of collegestudents, thoroughly implement the requirements of the development of theparty’s ideological and cultural construction of the spirit and socialist core values,starting from the ideology and culture, society, schools, families, and individualsin these five areas, efforts to build one of the five linkage mechanism,effectively resist the negative effects of consumerism on Chinese society andcollege students produce negative decadent foreign culture, foster socialdevelopment compatible with reasonable scientific concept of rationalconsumption.