Independent And Anxious Groups

"Empty-nest youth" is a new term that has entered the public eye in recent years.It is also a group with obvious characteristics in the youth group,and it is the epitome of the younger generation of the floating population.The number of this new group continues to grow.As of 2021,it has exceeded 90 million,and it has received high attention from the society and the media,mainly focusing on life,work,psychology,etc.The purpose of this paper is to study the media image of "empty nest youth" and the problems in the process of communication,in order to promote the rationalization and standardization of news media reports,help this emerging group grow healthily,and provide reference for news producers.production and communication.Through research and analysis,it is found that the media images of "empty-nest youth" mainly include independent,hard-working and hard-working dreamers;the embodiment of freedom and selfindividuality;people who evade responsibility under heavy pressure;six types of anxious urban marginalized people and People who need the coordinated care of the government and society.Stigma and labels in images;amplified group anxiety problems.too much “information”;problems with excessive analysis and interpretation using big data.The reflections and suggestions on the construction of the media image of "empty nest youth" include two aspects.Image aspect: Promote the transformation of media literacy to participation paradigm;build a communication platform,highlight individual differences,and weaken the amplification effect of the media.In terms of methods: broaden the reporting style and tap the depth of content;rationally use technology and pay attention to news value.