| With the development of China’s economy,the improvement of enterprise management level and the change of concept,the demand of domestic enterprises for management consulting is more and more vigorous,so the prospect of management consulting industry is broad.Although many domestic consulting companies have low income from their main business and relatively small business scale,these companies are developing rapidly and have great prospects.With the growth of these companies,the market demand of China’s management method consulting industry will further expand.In the field of education,educational management consulting is to help educational enterprises and entrepreneurs solve management and management problems,comprehensively analyze the development status of the education and training industry,and look into the bottleneck of internal problems to find blind spots,breakthroughs,market operation modes and sales modes,etc.The educational management consulting industry is designed to serve educational enterprises.Its purpose is to solve the theoretical and practical problems encountered in educational consulting activities.Starting with brand positioning,organizational structure,process system,salary system,performance appraisal,and business system,private educational institutions can improve their performance and ensure their normal operation.The domestic education management consulting industry has just emerged,and there are not many management consulting companies that focus on the education industry at present.The educational management consulting industry has great demand,potential and good development prospects.Inner Mongolia Weidao Information Consulting Co.,Ltd.was established on June16 th,2020.The company’s main business is market research,information collection and enrollment for educational and training institutions.The company has been established for a short time.Facing the current competitive market situation,how to formulate a set of strategic planning suitable for development by combining the external market environment,its own strengths and weaknesses,and the opportunities and challenges it faces is an urgent problem to be solved.In this paper,Inner Mongolia Weidao Information Consulting Co.,Ltd.is taken as the research object.Firstly,the macro-environment and industry environment of Inner Mongolia Weidao Information Consulting Co.,Ltd.are analyzed by using PEST analysis method and Porter’s five forces analysis method,and it is concluded that the external opportunities of the company include great market potential of consulting industry and industrial policy support.External threats include fierce market competition,rapid upgrading of information technology,fierce brand competition and lack of supporting systems and environment;Secondly,the internal environment of Inner Mongolia Weidao Information Consulting Co.,Ltd.is analyzed from two aspects of the company’s resources and capabilities,and it is concluded that the company’s internal advantages are unique enrollment mode and innovative cooperation mode.Internal disadvantages include low brand awareness,few business channels and small development scale of the company.Finally,the SWOT analysis matrix is used to screen out the development strategy alternatives of enterprises.Inner Mongolia Weidao Information Consulting Co.,Ltd.should choose growth development strategy and differentiated competition strategy,and focus on the expansion of the original enrollment business and new business,and at the same time provide guarantee for the strategic implementation of the enterprise from two aspects: building talent guarantee and organizational guarantee.The research of this paper can provide basis and reference for Inner Mongolia Weidao Information Consulting Co.,Ltd.to formulate development strategy and help the company develop rapidly.It can also provide reference for the future development of other information consulting enterprises in this industry,and provide guidance for improving the overall development level of the industry. |
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