| With the continuous change of macro environment and industry competition environment,the development of education and training service enterprises is facing great opportunities and challenges.To ensure that the development strategy keeps pace with the times and matches is an important guarantee for enterprises to achieve sustainable development in the complex market competition environment.Taking R education consulting company as the object,this paper explores the optimization and improvement of the development strategy of R education consulting company by using the methods of literature analysis,case analysis and field research.Under the guidance of strategic theory,this paper focuses on the strategic optimization of R education consulting company.The full text consists of six chapters and draws the following main conclusions: firstly,combined with the analysis of IFE matrix and EFE matrix,we can see that R education consulting company is facing both external opportunities and threats.Although it has certain advantages in internal development,it also has disadvantages that can not be ignored In order to optimize its development strategy,educational consulting companies must fully define and grasp the advantages and opportunities,and scientifically deal with or avoid the threats and disadvantages.Secondly,the development strategic vision of R education consulting company is to serve the education and training needs of customers,innovate the education and training product system and service mode,integrate into the Internet,and promote the enterprise to become a well-known education and training brand and service provider in the industry;the core mission of the company in the current strategic cycle is to establish a well-known education and training product brand,and become a leading enterprise in the industry National enterprises recognized and respected by the market in the field of education and training.Thirdly,under the guidance of the above strategic vision and core mission objectives,combined with the analysis of SWOT matrix,it can be concluded that R education consulting company should optimize so strategy-growth development strategy,so as to enhance the market share and product sales scale of the enterprise,and ultimately create reasonable interests for the stakeholders of the enterprise,so as to realize the development vision of the enterprise.Finally,in order to ensure the smooth implementation of so strategy of R education consulting company,we need to improve the organization and management ability,restructure the talent team,strengthen financial support,optimize logistics service support,and strengthen cultural support.Through this study,it can provide direct support for R education consulting company to determine the appropriate development strategy,and improve the suitability of enterprise development strategy selection.At the same time,the research results of this paper can also form a reference value for the development strategy design of similar education and training enterprises. |