A Study On The Correlation Between Youth Sports Values And Ice Sports Participation Behavior

Under the strategic background of "sports power" and "Healthy China",snow and ice sports in China ushered in the peak of rapid development.In accordance with General Secretary Xi Jinping’s directive of "300 million people on ice and snow",the popularity of ice and snow sports,especially the cultivation and stimulation of young people to participate in ice and snow sports,brings great opportunities,but also some challenges."People’s behavior is related to their cognition,beliefs and values",which also applies to the study of sports behavior.In this paper,using the literature material method,content analysis,expert consultation method including fitness value,education value,entertainment value,interpersonal value and the value of patriotism youth sports values in five dimensions,such as questionnaire,including participation in time,and participate in the activity time arrangement,four level of consumption of ice and snow snow sports participation behavior questionnaire.Through correlation analysis,it is found that the fitness value,education value,leisure and entertainment value,interpersonal value,patriotism value are positively correlated with the participation time,activity intensity,participation time arrangement,ice and snow consumption.In terms of gender,the significance degree of male students is higher than that of female students.From the perspective of students’ origin,there is no significant difference between urban and rural teenagers’ sports values and their participation in ice and snow sports.From grade point of view,there is no significant difference between high school and junior high school students’ sports values on ice and snow sports participation behavior.Through multiple linear regression analysis,it is found that among the five values,education value and leisure value have a significant positive impact on ice and snow consumption,and education value has the greatest impact.Fitness value,education value,interpersonal value and patriotism have a significant positive impact on the participation time of ice and snow sports,and fitness value has the greatest impact.Educational value,recreational value and interpersonal value have a significant positive impact on the participation frequency of ice and snow sports,and educational value has the greatest impact.Educational value and recreational value have a significant positive impact on activity intensity,and recreational value has the greatest impact.Finally,based on the analysis results,countermeasures and suggestions are put forward from the following five aspects:establishing departmental coordination mechanism,innovating values education mode,improving values education means,strengthening the construction of typical demonstration projects,continuously exerting the infiltration effect of winter Olympic Games video and the demonstration effect of star athletes.