Research On The Application Of Short Video Platform In Ideological And Political Education Of College Students

General Secretary Xi Jinping pointed out at the National Conference on Ideological and Political Work in Colleges and Universities: "Promoting the high integration of traditional advantages of ideological and political work with information technology".Short video platform is a new media with important influence after We Chat and Weibo,which has attracted the extensive use of many college students and has a profound impact on the development of college students’ spiritual world.Taking the short video platform as a new position for college students’ ideological and political education,adapting to the development trend of the information age and the rules of ideological and political work,is conducive to promoting the innovation of college students’ ideological and political education and enhancing the epochal nature of college students’ ideological and political education.Based on the theory of ideological and political education and communication,this paper expounds the value of the application of short video platform in the ideological and political education of college students,and puts forward four relations to deal with,including emerging media and traditional classroom,algorithm recommendation and "content is king",fragmentation and systematic,"decentralized" and dominant,is the key to the application of short video platform in the ideological and political education of college students.In order to further grasp the status quo of the application of short video platform in college students’ ideological and political education,this paper summarizes and analyzes the opening,overall construction and operation of the short video account of college students’ ideological and political education,and selects 537 short video of college students’ ideological and political education from the top 30 official jitter numbers of colleges and universities in the influence index ranking,and makes an empirical analysis of its content,presentation form,quality and communication effect.It is found that the short video account of college students’ ideological and political education has the problems of low opening rate,poor overall construction and weak professional operation team.At the same time,the short video of college students’ ideological and political education has the problems of too concentrated content types,lack of diversity in presentation forms,and low quantity,quality and communication effect.The application of short video platform in college students’ ideological and political education has some prominent problems,such as poor educational effect,too single educational subject and blocked educational function.The fundamental reason is that the construction of short video accounts of college students’ ideological and political education is not mature,the short video of college students’ ideological and political education lacks attraction,a variety of educational forces are not fully stimulated and utilized,the characteristics of platform communication and the adverse effects of ecological environment.In order to explore the creative law of successful short video of college students’ ideological and political education,this paper designs 18 indicators based on the three dimensions of communication subject,video content and video presentation form,and analyzes the content of 103 popular short video of college students’ ideological and political education selected from the previous research samples.It is found that the creation rules of popular short videos on ideological and political education of college students are characterized by strong communication strength in the main body of communication;in the content of communication,they have the characteristics of eye-catching titles,prominent ideological and political nature,sincere feelings,and closeness to students;in the form of communication,they have the characteristics of making full use of the advantages and characteristics of short video platforms.According to the above theoretical analysis and empirical research,this paper puts forward the optimization countermeasures of the application of short video platform in the ideological and political education of college students from the four dimensions of account construction,work creation,subject strength and platform environment : increase the construction of short video account of ideological and political education of college students,enhance the attraction of short video of ideological and political education of college students,give play to the potential educational strength of relevant subjects,and avoid the negative influence of adverse environmental factors of short video platform.