Research On The Dissemination Of Dragon Boat Culture In Che Bei Village,guangzhou From The Perspective Of Cultural Memory Theory

The Fifth Plenary Session of the 19 th Central Committee of the Communist Party of my country established the strategic position of a cultural power in the process of socialist construction in our country.As an intangible cultural heritage at the municipal level of Guangzhou,the dragon boat culture of Chebei Village carries the memory of the cultural changes of Chebei Village over the past century,and demonstrates the unique charm of Lingnan culture.As one of the important carriers for the formation of dragon boat culture in Chebei Village,Chebeiyong has undergone significant changes from pollution to treatment and the memory of the dragon boat culture,which was passed down orally,has been extended to new forms of transmission along with the creation of new media,injecting new vitality into the development of the dragon boat culture’s vitality.However,the expansion of urbanization has led to the disintegration of traditional village spaces,and the phenomenon of forgetfulness and amnesia of traditional culture has begun to emerge,making the work of awakening,and preserving cultural memory particularly important.As one of the representatives of dragon boat culture in the Guangfu region,it is worthwhile to study in depth how Chebei village has survived and developed under the impact of urban culture,and whether it can be observed in the development of other intangible cultural heritage.The generation of cultural memory plays a pivotal role in the protection and inheritance of intangible cultural heritage.This paper compares and studies the theoretical literature on cultural memory at home and abroad and selects the representative and typical dragon boat culture of Chebei Village in Guangzhou as a case study.The study uses field observation and in-depth interviews to examine the media of memory and the shaping of cultural space in Chebei Village.By analyzing the interview data of 23 villagers in Chebei Village,the villagers’ memory construction and cognition of dragon boat culture were sorted out,and the intergenerational inheritance and modernization dissemination and development of dragon boat culture were further analyzed,and corresponding solutions and methods were put forward.The research results show that there is a crisis of "break" in the inheritance of Chebei Village’s dragon boat culture at present.The younger generation gradually forgets or even forgets the origin of the history of Chebei Village’s dragon boat culture.In the development of communication,there are problems such as lack of digital technical talents,limited new media communication channels,single source of cultural funds cannot form a complete communication link and the brand building positioning is not focused.In the light of these problems,we propose a strategy for the preservation and dissemination of the "living" dragon boat culture of Chebei Village in the context of the new trend of digital society,with a view to transforming it in the new communication context.In addition to the global epidemic,it is also important to study the state of communication of the culture,which is a highly practical cultural project,to study its transmission situation,to maximize the impact of the culture and expand its reach.At the same time,it is hoped that the small will lead to the large,and to a certain extent,raise the public’s attention to the importance and concern of non-heritage culture.