Marketing Strategy Of A Early Education Institutions Under The Background Of Internet Plus

As early as 2015,"Internet +" was proposed as a national strategy.With the development of the Internet,the Internet has increasingly impacted traditional industries,but it has also provided a powerful impetus for the transformation and upgrading of my country’s economy.At the same time as the development of the Internet,my country’s spiritual society and culture are also developing at a high speed.The quality of the people continues to improve.Allergies are also paying more and more attention to education.Especially in 2021,the three-child policy will be fully implemented,and early education related to early childhood and education will increase.The more attention it receives,the size of the market continues to increase.In the Internet age,the marketing strategy of early education has also undergone great changes.A Early Education is an international brand early education organization.It entered China’s early education market relatively early,and has a large market share in China’s early education market.However,its marketing model appears to be inadequate in China’s rapidly growing Internet environment.A Early Education urgently needs to improve its Marketing strategy to adapt to China’s early education market.In the context of the national "Internet +" strategy,this article takes A early education as a case study,analyzes the current status of China’s early education industry and the future development trend of the early education market,studies A early education’s marketing strategy in the Chinese market,and gives improvements Suggestions.The case data of Early Education A in this article comes from interviews with relevant personnel of Early Education A,as well as related papers and literature.This article first analyze the current early education market in my country from the macro perspectives of politics,economy,and society,as well as micro perspectives such as marketing channels and purchasing power.Then,use the SWOT analysis method to analyze the advantages,disadvantages,opportunities,threats and other aspects of the A early education institution.Finally,by analyzing the marketing strategy of A Early Education under the background of "Internet +",Find out the main problems in the four dimensions of product,price,channel and promotion,such as the quantity and quality of online products are low,the price is too high,the online channels are scarce,and the promotion efforts are insufficient,etc.Through analysis,it can be seen that,as an international early education institution,A Early Education does not make full use of Internet marketing methods,and does not use Internet thinking.Regarding the shortcomings of A Early Education in Internet marketing,this article gives the following suggestions through 4Ps analysis:(1)From the perspective of products,the A Early Education should fully combine the Internet and strengthen product R & D investment and service.(2)From the perspective of pricing,it is suggested to implement personalized and differentiated pricing strategies,and formulate different pricing strategies according to different regional economic levels and the needs of different consumer groups.(3)In terms of channels,it is suggested to broaden network self marketing channels,strengthen network platform cooperation and network self media marketing.(4)In terms of promotion,it is suggested to give consideration to new and old customers,and make full use of discount promotion,integral promotion,and other ways to continuously improve the promotion effect.This article also hopes that through research,early education institutions A can make full use of Internet thinking and methods to carry out marketing in the "Internet +" era.It also hopes to improve the marketing of the early education market,promote the healthy and orderly development of the early education industry,and increase early education customers.Satisfaction and increase customer loyalty.