Investigation And Research On The Development Of Chengdu Social Football Club

The 19th National Congress of the Communist Party of China clearly put forward the goal of "extensively carrying out national fitness activities and speeding up the construction of a sports power",taking social football as an important means to enrich the content of national fitness and improve the sports life of the masses;The20th National Congress of the Communist Party of China further clarified the position of mass sports and elite sports,and pointed out that we should "promote the comprehensive development of mass sports and professional sports,make efforts in both directions,and speed up the construction of a sports power." With the specific implementation of the national fitness plan and the theoretical guidance of the relevant policies of sports power,we should actively improve the physical quality and quality of life of the masses,which is also to build a well-off society in an all-round way Accelerating the process of socialist modernization.Football,as a competitive ball game on the same field,has low requirements on the age,physical fitness and sports ability of ordinary participants.It is a very popular sports project that is very close to the people.Since the official announcement of the Overall Plan for the reform and development of Chinese Football in March 2015,there has been an upsurge of football sports all over the country.Chengdu is the capital of Sichuan Province,and as a key development city in the west,not only has a relatively developed economy,and a large population,has a very broad football population base.As the main carrier for the public to participate in football activities,the social football club can provide more convenient football fields for the public and establish football teams more quickly.In this paper,literature analysis,questionnaire survey,expert interview,field investigation,data statistics and other research methods are used to analyze the overall development of Chengdu social football Club participants,coaches,managers and the club,and the following four conclusions are drawn:(1)The club has a good atmosphere,but there are shortcomings in the development distribution and social attention.(2)The management system,fund channels and brand image of the club are not perfect.(3)The content,form,condition and assessment of club training need to be improved.(4)Club events are novel,but lack systematic management and social publicity.Based on the above conclusions,the following four suggestions are made:(1)Constantly optimize the user experience of the club,strengthen regional cooperation and social attention.(2)Constantly improve the club’s management system,make full use of resources and complement the impetus for development.(3)Increase the club training facilities,enrich the training content and optimize the assessment system.(4)Gradually realize the systematization of club events,and increase capital investment and social publicity.