Research On The Factors Influencing College Students' Online Entrepreneurial Intentio

With the widespread use of network technology,the network entrepreneurship group gradually grows and presents the characteristics of youth,especially the college students join,more entrepreneurial enterprises added new vitality,however,in the author’s actual survey found that the network entrepreneurial intention of college students is not high,and in the network entrepreneurship will be reduced due to the actual difficulties in the network entrepreneurial intention.This study aims to investigate the factors influencing the intention of online entrepreneurship,taking college students as the research object,based on the theory of personality traits and interactive decision,the factors influencing college students’ intention of online entrepreneurship are discussed through investigation and analysis,and the research results show that personal traits,entrepreneurial education and entrepreneurial environment have positive effects on the intention of online entrepreneurship,based on which we propose to actively introduce policies to support online entrepreneurship,colleges and universities to Based on this,we suggest that we should actively introduce policies to support online entrepreneurship,colleges and universities should do a good job of entrepreneurship education,focus on the construction of entrepreneurship faculty team,and college students should improve their own professional ability in order to improve college students’ intention of online entrepreneurship.