Research On Media Image Construction Of Female Bloggers On Douyin Platform

In recent years,the media integration model of "full process,holographic,full staff,full effect" has been widely used in the entire media development pattern,and has achieved significant results.2016 is called the first year of We Media.In recent years,we media platforms have been growing.Among them,Tiktok platform can be called a phenomenal short video APP.Based on the cultural phenomenon of female bloggers in current society,this article explores the approaches to media construction,its production mechanism,and sociocultural logic.This Dissertation studies the media image construction of Tiktok female bloggers based on the media empowerment theory and feminism theory from the perspective of women and the media image.By recognizing the dimensions of visual communication,reconstructing the artistic dimension,and producing the aesthetic dimension,we aim to construct the media image of female bloggers with higher quality through the writing of these three dimensions.In this process,we aim to diversify the presentation of short video content;Accurate positioning of the audience group;The copywriting beauty of short videos and emotional oriented aesthetic acceptance are both important contents.The third chapter of this paper is divided into several parts,respectively,the presentation of multiple media images of female bloggers on the Tiktok platform,and the short video practice of the media image of female bloggers on the Tiktok platform,from short video content;The external form of female bloggers;The audience group and attention will be introduced in detail.The third part is the production mechanism of the media image construction of female bloggers on the Tiktok platform,starting from the Tiktok platform.The fourth part describes the social and cultural attributes of the media image of Tiktok female bloggers,from the fragmentation of information presentation;Fast life and slow aesthetics;From the perspective of symbolic symbol consumption and fan productivity,the video practice and production mechanism of the media image of Tiktok female bloggers have been constructed as a whole.To help female bloggers better build their own media image.