Research On The Influence Of "Information Cocoon" Phenomenon On Ideological And Political Education In Colleges And Universities And Its Countermeasures

Nowadays,the development and popularization of the Internet has changed people ’s information dissemination,information reception,information space and information dynamic behavior.As a product of the deep development of the network,the phenomenon of information cocoon ’ has penetrated into various fields of social life,and has also affected the effectiveness of ideological and political education in colleges and universities.Based on this,this paper combines the relevant theories of ideological and political education,actively draws on the relevant theories and methods of other disciplines,through literature research,questionnaire survey and other research methods,combined with the current situation of ’information cocoon ’ phenomenon in college students,discusses the influence and causes of ’ information cocoon ’phenomenon on ideological and political education in colleges and universities,and puts forward the corresponding optimization path.It is conducive to enriching the theoretical research on " information cocoon room," broadening the research field of ideological and political education in colleges and universities,and improving the effectiveness of ideological and political education in colleges and universities.Based on the basic logic of theory to practice,this paper takes the definition of the concept as the logical starting point,and combines the relevant theoretical basis.Through the analysis of the concept,type and characteristics of the phenomenon of "information cocoon"and the concept and characteristics of ideological and political education in colleges and universities,summarizes the relationship between the phenomenon of "information cocoon"and Ideological and political education in Colleges and universities,and provides a complete theoretical basis for the following analysis of the influence and causes.The main line of the paper is based on the path of impact research,cause analysis and countermeasures.First of all,the impact research mainly includes the positive and negative effects of the phenomenon of"information cocoon"on the ideological and political education in colleges and universities.Through the investigation of the phenomenon of"information cocoon"among college students,it is clear that the positive effects include alleviating the information anxiety of college students and improving the effectiveness of ideological and political education in colleges and universities by high-quality cocoons.The negative effects are analyzed from three aspects:the phenomenon of "information cocoon" on college students,the realistic ideological and political education in colleges and universities and the network ideological and political education in colleges and universities.Secondly,based on the influence research,the attribution analysis is carried out,and the causes are explored from three aspects:college students’ own factors,traditional education and teaching factors and current network environment factors.It is concluded that the main factors that cause the negative impact of information cocoon room’ on ideological education in colleges and universities are the selective psychology,conformity psychology and media dependence psychology of college students.The traditional education teaching mode is lagging behind in content,single in method and limited in space.In the current network environment,the personalized recommendation of the self-media platform,the complex network environment,and the lack of understanding of network laws and regulations.Finally,in view of the main causes of the negative impact of the "information cocoon" phenomenon on the ideological and political education in colleges and universities,the corresponding countermeasures are put forward from the aspects of correcting the information contact behavior of college students,mobilizing the interest and needs of college students to receive education,and optimizing the network ecological environment.On the basis of the combination of theory and practice,this paper explores the optimal path of ideological and political education in colleges and universities under the phenomenon of "information cocoon," aiming at fully demonstrating the effectiveness of ideological education in colleges and universities.